Knowing that your brand is being mentioned is one thing.
Knowing whether you are being mentioned more or less than
the competitors your customers are also considering is
what actually tells you where you stand.

That is what Share of Voice measures. It is your brand's
share of total mentions compared to every other brand
appearing in the same AI responses. Share of Voice is
always relative. It reflects your market presence in
AI conversations compared to others in your category,
not an absolute score.

## Where to find your Share of Voice

Open AI Visibility and go to Home. Below the main chart
tabs you will see a toggle between Share of Voice and
Context Role. Select Share of Voice.

![Zerply Share of Voice Chart](/tools/images/zerply-share-of-voice.png)

The chart here shows your **Average Share of Voice** as
a trend line over time. Each brand you are tracking
appears as a separate line so you can see how your
Share of Voice moves relative to competitors day by
day across the selected date range. Hovering over any
point on the chart shows you the exact Share of Voice
value for each brand on that date.

## The Industry Ranking card

On the right side of the Home screen you will see the
Industry Ranking card labeled "Brands with the highest
visibility." This ranks every brand you are tracking
by the metric you select in the dropdown.

The dropdown includes Mention count, Share of Voice,
Mention Rate, and Citation Rate. Each view gives you
a different lens on the same competitive landscape.
The table shows the current rank, the brand, the
metric value, and the previous rank so you can see
at a glance whether positions are shifting.

This card gives you the fastest competitive snapshot
in the platform. If you drop a position between one
period and the next, that is a signal worth
investigating by looking at which prompts drove
the change.

## Share of Voice in your Prompts list

Open AI Visibility and click Prompts. The prompts
table includes a SOV column showing your average
Share of Voice for each individual prompt during
the selected period.

This view is particularly useful because it shows
you which specific questions your brand is winning
and which ones you are losing. A prompt about a
topic you consider a core strength showing a low
Share of Voice is a direct signal that your content
around that topic is not reaching the sources AI
platforms are consulting.

## Context Role: how you appear, not just how often

Toggle from Share of Voice to Context Role on the
same chart area. This switches to a pie chart showing
the breakdown of how your brand appears in AI
responses across three categories.

**Main Narrative** means your brand is the central
subject of the AI response. The response is primarily
about you or your category with your brand as the
focus.

**Sources/References** means your brand is cited
as supporting evidence or a reference point within
a broader response about something else.

**Disclaimer** means your brand appears in a
cautionary or qualifying context, often in responses
where the AI is hedging its recommendation.

**Context not found** means Zerply could not
determine the context role from that particular
response.

A brand with a strong Share of Voice but mostly
Sources/References context is being cited frequently
but rarely as the primary answer. That tells you
something specific about how AI platforms currently
perceive your authority in the category and points
to the type of content you need to create to shift
that perception.

## What a healthy Share of Voice trend looks like

You are looking for two things over time. First,
is your Share of Voice stable or growing across
the trend line? A declining trend even with a
stable Mention Rate means competitors are gaining
ground faster than you are.

Second, check the Industry Ranking regularly.
Watching your position move up or down over
successive periods is one of the clearest
indicators of whether your content and
visibility efforts are working.

## What comes next

You now understand where your brand stands in
AI conversations and how you compare to
competitors. The next step is understanding
what AI platforms are actually doing when they
visit your website and which pages they are
paying the most attention to.

[See how AI platforms are reading your site](/docs/know-where-you-stand/how-ai-platforms-are-reading-your-site)