---
title: "We Evaluated All Ahrefs AI Visibility Products"
description: "We reviewed every Ahrefs AI visibility product, from Brand Radar to Bot Analytics and Letaido, with current pricing, pros, cons, and how Zerply compares."
canonical: "https://zerply.ai/resources/blog/ahrefs-ai-visibility-products"
author: "Anshul Motwani"
date: "2026-10-27T04:12:39+00:00"
image: "https://storage.zerply.ai/teams/92/blogs/499/0502c112bdf98063-1793070375129-bd8d7ec5-a359-4bb6-bbaa-43dbc3e55908.png"
---
# We Evaluated All Ahrefs AI Visibility Products

> **The short answer:** Ahrefs' AI visibility products center on Brand Radar, which pairs a research index of more than 500 million prompts ($199 a month) with custom prompt tracking (from $50). Around it are free AI traffic and AI crawler analytics, a $99 content kit, and Letaido, a $99 AI agent workspace. The stack works best for teams already paying for Ahrefs, and the line items add up fast for everyone else.

Ahrefs now has enough AI products that you need to look across several pages to understand the full offer. So the real question is which ones you'd use. We went through every product page, the pricing page, and Ahrefs' help documentation on October 24, 2026. Here's what each product does, what it costs, and where it falls short next to other AI visibility tracking tools.

| Product                          | What it does                                             | Price                                              |
| -------------------------------- | -------------------------------------------------------- | -------------------------------------------------- |
| Brand Radar: AI Visibility Index | Searches a pre-collected set of AI answers for any brand | From $199 a month, or $699 for all models          |
| Brand Radar: Custom Prompts      | Tracks the exact prompts you choose                      | From $50 a month, with a small quota in paid plans |
| Bot Analytics                    | Shows which AI crawlers visit your site                  | Free on paid plans while in beta                   |
| Web Analytics                    | Shows traffic arriving from AI assistants                | Free                                               |
| AI Sources                       | Tracks YouTube, TikTok, and Reddit visibility            | Free for Ahrefs customers while in beta            |
| AI Content Helper                | Scores and improves content                              | Content Kit add-on from $99 a month                |
| Letaido                          | Runs AI agents on Ahrefs data                            | From $99 a month                                   |

## Brand Radar: AI Visibility Index

The AI Visibility Index is Ahrefs' research database of AI answers. Ahrefs builds prompts from its keyword database, runs them through six AI platforms, and stores every response, so you can look up any brand's mentions and citations without setting anything up.

The scale is the selling point. Ahrefs' [Brand Radar page](https://ahrefs.com/brand-radar) lists more than 500 million monthly prompts: about 283 million for Google AI Overviews, 106 million for AI Mode, and roughly 28 million each for Gemini, Copilot, Perplexity, and ChatGPT. Question sets are re-tested monthly on a 90-day reporting window, and history goes back to 2025.

**Pros**

- You can research any brand or category instantly, with no domain limit and no setup.
- Every prompt maps back to real search demand, so visibility connects to keyword volume.
- It tracks four metrics: mentions, citations, AI share of voice, and estimated impressions.
- The data is reachable through Ahrefs' MCP server and API for custom reporting.

**Cons**

- Ahrefs itself says coverage is limited for brands with little search volume, because the index is built from keyword data.
- Monthly re-testing makes it a research tool more than a daily monitor.
- Claude isn't in the index, only in Custom Prompts.

**Pricing:** from $199 a month, and Ahrefs lists $699 a month for all models. The plan card also includes 2,500 custom prompt checks a month, with overage at $0.020 per check. Brand Radar can be bought on its own, without an Ahrefs SEO plan.

![](https://storage.zerply.ai/teams/92/blogs/499/84382098b4809c22-1793073822923-image.png)

## Brand Radar: Custom Prompts

![Ahrefs Brand Radar custom prompts dashboard showing tracked prompts and visibility metrics](https://storage.zerply.ai/teams/92/blogs/499/ce4cb03e3ebc2493-1793072659918-image.png)

Custom Prompts tracks the questions you choose, on the platforms you choose, as often as daily. Ahrefs positions it for brands the index doesn't cover well, such as newer companies or niche categories.

Usage is metered in checks. One prompt on one platform in one location uses one check per update, and Claude uses eight checks per update.

**Pros**

- It covers seven platforms, including Claude.
- Ahrefs can suggest prompts from competitor comparisons, pricing data, and other signals it collects.
- It shows the fan-out queries an AI runs behind each prompt, which points to content gaps.
- You can tag prompts by topic, funnel stage, or campaign, and set the cadence per platform.

**Cons**

- Costs scale with platforms, locations, and frequency, so the bill needs watching.
- Claude's eight-checks-per-update rate burns through a package quickly.
- History starts only when you add a prompt.

**Pricing:** paid Ahrefs plans include a small daily quota, with 5 prompts on Lite, 10 on Standard, and 20 on Advanced. Packages cost $50 a month for 2,500 checks, $100 for 7,000, and $250 for 25,000, with overage from $0.020 down to $0.010 per check.

![](https://storage.zerply.ai/teams/92/blogs/499/fc33ab9e3139ca15-1793073947529-image.png)

## Bot Analytics

Bot Analytics shows which bots crawl your site and which pages they hit. One toggle isolates AI bot traffic, and it sorts bots into more than 12 categories, including AI Crawler, AI Assistant, and AI Search.

It runs server-side, so it catches bots that JavaScript-based analytics never see. Setup connects through Cloudflare, Vercel, Amazon CloudFront, or Fastly.

**Pros**

- It's free during beta on all paid plans.
- Four hosting integrations cover more sites than a single-provider setup.
- A 404 report shows which bots waste crawl budget on broken or low-value pages.

**Cons**

- It's still in beta, so features and pricing could change.
- Sites on other infrastructure can't connect it.

**Pricing:** free on all paid Ahrefs plans while in beta.

## Web Analytics

Ahrefs Web Analytics is a free analytics tool, and in Brand Radar it fills one specific job. It shows which of your pages already receive traffic from AI assistants, so you can find what's working and make more of it.

**Pros**

- It's free.
- It sits next to Bot Analytics, so you can compare AI crawler visits with AI-referred visitors on the same pages.

**Cons**

- It needs its own tracking script on your site.
- It shows the visits AI sends, not why a page got cited.

**Pricing:** free.

## AI Sources

AI Sources tracks the off-site channels that feed AI answers. It covers YouTube videos, including titles, descriptions, and transcripts, along with trending TikTok content and Reddit threads that rank in Google.

**Pros**

- It's free for Ahrefs customers while in beta.
- It puts video and community sources in the same view as your AI answer data.

**Cons**

- It's in beta.
- It shows where your brand appears, not how much each source influences an AI answer.

**Pricing:** free for Ahrefs customers while in beta.

## AI Content Helper

AI Content Helper sits in Ahrefs' Content Kit add-on, alongside AI Content Grader, with AI Content Inventory listed as coming soon. Ahrefs describes the kit as a way to align content with search intent, apply competitor insights, and refine your writing.

**Pros**

- It works on top of Ahrefs' keyword and competitor data.
- It sits in the same tool as your SEO research.

**Cons**

- It's a paid add-on on top of a plan.
- It improves content you write, rather than tracking AI visibility directly.

**Pricing:** the Content Kit add-on starts at $99 a month.

## Letaido

Letaido is Ahrefs' AI agent workspace, launched in August 2026. According to [Ahrefs' help article](https://help.ahrefs.com/en/articles/15028902-about-letaido), it builds marketing tools, reports, dashboards, and automations, and it reaches more Ahrefs data than the public API does.

For AI visibility work, Letaido connects to Brand Radar to automate summaries, alerts, and reports, and it connects to outside tools including Slack, HubSpot, Notion, and WordPress. Ahrefs says it covers a project from research and planning through to publishing.

**Pros**

- It draws on full Ahrefs data without spending API units.
- It comes with prebuilt marketing and SEO skills from the Ahrefs team.
- You can switch between AI models from different providers in one workspace.

**Cons**

- It's priced separately, and you need an Ahrefs subscription to connect it to Ahrefs data.
- It's new, so workflows are still settling.

**Pricing:** from $99 a month, with an Ahrefs subscription sold separately.

## Free Ahrefs AI visibility tools

Ahrefs also runs free tools that preview parts of Brand Radar: an AI Visibility Checker, an AI Overviews Tracker, and an AI Mode Tracker. They're a useful first look at whether your brand appears in AI answers before you pay for anything.

## What the Ahrefs stack actually costs

Ahrefs' SEO plans start at $129 a month for Lite, then $249 for Standard, $449 for Advanced, and $1,499 for Enterprise on an annual commitment, according to its [pricing page](https://ahrefs.com/pricing). Ahrefs says it never runs discounts, so the price on the page is the price you pay.

Here's how common setups add up:

| Setup                                              | Monthly cost |
| -------------------------------------------------- | ------------ |
| Custom Prompts only, Basic package                 | $50          |
| Brand Radar AI Visibility Index, bought standalone | $199         |
| Lite plan with the AI Visibility Index             | $328         |
| Lite plan with the index, Content Kit, and Letaido | $526         |
| Standard plan with the index for all models        | $948         |

## Ahrefs vs Zerply for AI visibility

Zerply is our product, so here's the comparison using numbers from both pricing pages, starting with where Ahrefs is ahead.

For pure prompt tracking, Ahrefs is cheaper. Its $100 Custom Prompts package buys 7,000 checks a month, and $250 buys 25,000, against Zerply Pro's roughly 12,000 responses for $199. 

Ahrefs also has the research index, which Zerply has no equivalent to, and its prompt tracking covers Claude, Perplexity, and Copilot, which Zerply reserves for Enterprise. Bot Analytics connects through four hosting providers, while Zerply's AI Traffic Analytics only works through Cloudflare.

Zerply's case is that one plan covers what Ahrefs sells as separate products. Pro costs $199 a month and includes daily tracking on four engines, AI traffic analytics, and agents that write blog posts and landing pages. 

[Foundry](https://zerply.ai/platform/foundry/), a $25-a-month add-on for every 500 pages, publishes them on your own domain without a separate CMS. The closest Ahrefs setup, a Lite plan with the index, Content Kit, and Letaido, costs $526 a month, though it also includes Ahrefs' full SEO toolkit.

Zerply also tracks how citations hold up over time. [Citation Decay](https://zerply.ai/resources/blog/introducing-citation-decay) shows when a page's citations start to fade and which URL is replacing it.

![Zerply AI visibility dashboard showing citation tracking and share of voice trends](https://storage.zerply.ai/teams/92/blogs/499/10070bd4e0f294d7-1793072715806-image.png)

Among AI brand visibility tools, the split between the two is fairly clean. Ahrefs suits teams who already live in its SEO suite and want AI data beside it. Zerply suits teams who want AI visibility tracking, content, and publishing in one product. For a wider comparison of AI search visibility tools, see our guide to the [best AI visibility tools](https://zerply.ai/resources/blog/best-ai-visibility-tools).

## Which Ahrefs AI visibility product do you need?

Start from the job, then pick the product:

- **Researching a market or competitor:** the AI Visibility Index.
- **Tracking specific buyer questions:** Custom Prompts, starting with the quota already in your plan.
- **Checking whether AI crawlers can reach your site:** Bot Analytics, which is free on paid plans.
- **Seeing which pages AI already sends visitors to:** Web Analytics, which is free.
- **Automating reports and content work on Ahrefs data:** Letaido.

## Conclusion

If you already pay for Ahrefs, start with the custom prompts in your plan and the free Bot Analytics, then add the AI Visibility Index only when you need to research brands beyond your own. If you don't use Ahrefs, price Brand Radar standalone against tools built only for AI visibility, including Zerply, before committing to the full stack. Run your 10 most important buyer prompts through whichever option you pick for a month, and judge it on whether the data changes what you publish.

## Frequently asked questions

### What AI visibility products does Ahrefs offer?

Ahrefs' AI visibility products center on Brand Radar, which has two parts: the AI Visibility Index for researching any brand across more than 500 million prompts, and Custom Prompts for tracking your own questions. Ahrefs also offers Bot Analytics, Web Analytics, AI Sources for YouTube, TikTok, and Reddit, AI Content Helper, and the Letaido AI agent workspace.

### How much does Ahrefs Brand Radar cost?

As of October 2026, the AI Visibility Index starts at $199 a month, with $699 a month listed for all models. Custom Prompts packages cost $50 for 2,500 checks, $100 for 7,000, and $250 for 25,000 a month, and paid Ahrefs plans include a small daily prompt quota.

### Can you buy Ahrefs Brand Radar without an Ahrefs plan?

Yes. Ahrefs' pricing page says Brand Radar is available as a standalone tool, and buying it also gives you an Ahrefs Free account. Ahrefs' SEO plans, which start at $129 a month for Lite, include a small Custom Prompts quota of their own.

### Which AI platforms does Ahrefs Brand Radar track?

The AI Visibility Index covers Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. Custom Prompts supports all six plus Claude, though Claude uses eight checks per update instead of one.

### Is Ahrefs one of the best LLM optimization tools for AI visibility?

Ahrefs is a strong choice for teams already using its SEO suite, thanks to the AI Visibility Index and low-cost custom prompt tracking. It sells tracking, content, and agents as separate products, so teams that want AI visibility tracking, content creation, and publishing in one plan may prefer a dedicated platform such as Zerply.

### What is Letaido?

Letaido is Ahrefs' AI agent workspace, launched in August 2026. It builds marketing tools, reports, dashboards, and automations on Ahrefs data, connects to Brand Radar and tools like Slack, HubSpot, Notion, and WordPress, and starts at $99 a month, with an Ahrefs subscription sold separately.

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