--- title: "Anshul Motwani" description: "Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects." canonical: "https://zerply.ai/resources/blog/authors/anshul-motwani" image: "https://2.gravatar.com/avatar/3d514035dfbefd028f62eca310e62bef45d8254b973ee4f305f5613ef7e8f0e4?size=512&d=initials" --- # Anshul Motwani Founder at Zerply.ai & Wittypen Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects. ## Articles - [10 Best AI SEO Tools for 2026: Picks for Every SEO Job](https://zerply.ai/resources/blog/best-ai-seo-tools) — Compare the best AI SEO tools for 2026 across research, content, technical SEO, and AI-search visibility. See who each is for, pricing, and limitations. - [10 Best Generative Engine Optimization Tools 2026 ](https://zerply.ai/resources/blog/best-generative-engine-optimization-tools) — Compare the best generative engine optimization tools, GEO software, AI visibility tools, and AI citation tracking platforms for 2026. - [AI Search Analytics for Brands: Metrics, Tools & Strategy](https://zerply.ai/resources/blog/ai-search-analytics) — Learn what AI search analytics is, how it tracks brand visibility across AI answers, which metrics matter, and how to choose the right AI visibility tracking tool. - [Claude Opus 5 for Marketers: Benchmarks, Prompts, Access](https://zerply.ai/resources/blog/claude-opus-5-for-marketers) — Claude Opus 5 launched July 24 at the same price as Opus 4.8. See the benchmarks, six marketing jobs it runs end to end, and the prompts for each. - [Google Search Console Platform Properties: Turn Social Content Into SEO & AEO Wins](https://zerply.ai/resources/blog/google-search-console-platform-properties-guide) — Learn how to use Google Search Console platform properties to see which Instagram, TikTok, X, and YouTube posts rank in Google Search, find non‑branded demand, protect branded queries, and turn top social signals into high‑intent SEO and AEO content. - [What Claude Sonnet 5 Means for Marketers | Zerply](https://zerply.ai/resources/blog/claude-sonnet-5-for-marketers) — Claude Sonnet 5 is now default on Claude.ai. See independent benchmarks, five marketing jobs to run with it, and how to access it in Zerply, apps, and API. - [AEO Best Practices: 2026 Checklist for AI Citations](https://zerply.ai/resources/blog/best-practices-for-answer-engine-optimization) — A practical 2026 checklist for answer engine optimization, with scored tactics, platform mechanics, and AI citation measurement. - [AI Visibility Dashboard: What CMOs Actually Need To Know](https://zerply.ai/resources/blog/ai-visibility-dashboard) — See what belongs in a CMO-ready AI visibility dashboard, from AI share of voice and citations to competitor movement, narrative accuracy, and business impact. - [How to Build an AI Search Prompt Tracking Strategy](https://zerply.ai/resources/blog/ai-search-prompt-tracking) — Learn to build an AI search prompt tracking strategy from your existing keyword work. Covers prompt clusters, categories, metrics, and closing visibility gaps. - [What Content Gets Cited by AI Search? Formats and Examples](https://zerply.ai/resources/blog/content-cited-by-ai) — Learn what content gets cited by AI search, including listicles, comparisons, FAQs, research, guides, docs, and product pages, with examples and AEO tips. - [ChatGPT vs Perplexity vs Google AI Overviews: How AI Platforms Cite Sources Differently](https://zerply.ai/resources/blog/chatgpt-citations) — ChatGPT, Perplexity & Google AI Overviews cite sources in completely different ways. See the 2026 data and how to earn citations on each platform. - [How To Track And Improve Brand Sentiment In AI Search](https://zerply.ai/resources/blog/track-improve-ai-brand-sentiment) — See how AI search talks about your brand, track sentiment across LLMs, fix bad narratives, and improve buyer perception with better content and evidence. - [Google & Bing AI Visibility Reports: What Marketers Need to Know in 2026](https://zerply.ai/resources/blog/google-bing-ai-visibility-reports) — Google and Bing now offer dedicated AI visibility reports. Learn what metrics they track, what's still missing, and how marketers can use the data to improve AI search visibility. - [Agentic SEO Platforms: What They Are & How to Choose One](https://zerply.ai/resources/blog/agentic-seo-platform) — Learn what agentic SEO platforms are, how they turn SEO insights into execution, and how to choose the right platform for research, publishing, governance, and AI visibility. - [How to Make SEO Content Citation-Ready for AI Answers](https://zerply.ai/resources/blog/citation-ready-content) — Learn how to refresh existing SEO content for AI citations using CITE-FIT scoring, the AERO workflow, answer-first sections, schema, and AI visibility tracking. - [AEO Statistics and Benchmarks in 2026: AI Search, CTR, and Zero-Click Data](https://zerply.ai/resources/blog/aeo-statistics-benchmarks-2026) — Explore the latest AEO statistics and benchmarks for 2026, including Google AI Overview CTR impact, zero-click search rates, AI referral traffic, and answer engine optimization trends shaping SEO. - [Competitor AI Visibility: Why They Show Up and You Don’t](https://zerply.ai/resources/blog/competitor-AI-visibility) — Competitor AI visibility shows why rivals appear in ChatGPT and Perplexity while you don’t. Use this diagnostic to find the exact gap and what to fix first. - [AI Citation Sources: How to Find What ChatGPT & Perplexity Cite](https://zerply.ai/resources/blog/ai-citation-sources) — Learn how to find the AI citation sources ChatGPT, Perplexity, and Google AI use in your category and turn that list into a digital PR worklist. - [AI search is rewriting SEO: A practical guide after Google I/O 2026](https://zerply.ai/resources/blog/ai-search-seo-google-io-2026) — Google I/O 2026 made it official: search demand is exploding while clicks are falling. Here is what the data means and three moves every marketing team should make this month. - [Zero-Click Search: How AI Search Is Changing SEO Value](https://zerply.ai/resources/blog/zero-click-search-ai-visibility) — Learn how zero-click search, AI Overviews, and AI-powered search experiences are changing SEO. Discover the new visibility-before-click model and how to measure search success beyond traffic.