--- title: "Preetesh Jain" description: "Preetesh Jain is the Founder of Zerply.ai and Wittypen. He specializes in SEO, Answer Engine Optimization (AEO), AI search visibility, content marketing, and product development. Through his work building AI-powered marketing platforms, he helps businesses improve their organic presence across Google, ChatGPT, Perplexity, Claude, and other emerging discovery channels. He regularly writes about AI search, organic growth, content strategy, and the future of digital marketing." canonical: "https://zerply.ai/resources/blog/authors/preetesh-jain" image: "https://gravatar.com/avatar/e2f30b988afb725cf6dfa3b9dc781cf01d87d056fd7f82640ba06d5c6be83339?v=1766117010000&size=512&d=initials" --- # Preetesh Jain Founder, Zerply.ai & Wittypen Preetesh Jain is the Founder of Zerply.ai and Wittypen. He specializes in SEO, Answer Engine Optimization (AEO), AI search visibility, content marketing, and product development. Through his work building AI-powered marketing platforms, he helps businesses improve their organic presence across Google, ChatGPT, Perplexity, Claude, and other emerging discovery channels. He regularly writes about AI search, organic growth, content strategy, and the future of digital marketing. ## Articles - [Introducing ChatGPT Ads Tracking](https://zerply.ai/resources/blog/introducing-chatgpt-ads-tracking) — As ChatGPT ads opens in more regions, see who is paying to sit under the answers your buyers already read. - [Introducing Open-weight models](https://zerply.ai/resources/blog/introducing-open-weight-models) — Pick Kimi, Qwen, DeepSeek, GLM, and Grok in Zerply chat. Open-weight models that sit next to US lab flagships on public benches, for fewer credits. - [Introducing Citation Decay](https://zerply.ai/resources/blog/introducing-citation-decay) — See how long a page keeps earning AI citations, when to refresh it, and which URL took the slot after it peaked. - [Introducing Signals: Know what to do next in AI search](https://zerply.ai/resources/blog/introducing-signals) — Zerply Signals turns two weeks of AI visibility data into a short prioritized plan, and opens by showing you what your last plan actually earned. - [Introducing Zerply MCP](https://zerply.ai/resources/blog/introducing-zerply-mcp) — Zerply's new MCP server lets you query AI visibility data, mentions, share of voice, crawler traffic, from Claude, Cursor, or your own tools. - [Sonnet 5 Is Live in Zerply, and Fable 5 Is Back](https://zerply.ai/resources/blog/sonnet-5-is-live-in-zerply-and-fable-5-is-back) — Zerply's agent now runs on Claude Sonnet 5 by default, with Fable 5 back for the toughest research and reasoning tasks. - [Bing Webmaster Tools, now in Zerply](https://zerply.ai/resources/blog/bing-webmaster-tools-now-in-zerply) — Connect Bing Webmaster Tools to Zerply and ask your agent to compare Bing and Google search data in one chat. - [AI Visibility Tracking: Measure Competitor Citations, Prompt Share & RPI](https://zerply.ai/resources/blog/monitor-competitor-visibility) — Learn how to track competitor visibility across AI answer engines, measure prompt share, monitor citations, and turn AI-native signals into SMB growth. - [Claude Fable 5 for Marketers: 5 Jobs and How to Use It](https://zerply.ai/resources/blog/claude-fable-5-for-marketers) — What Claude Fable 5 changes for marketers: five SEO and content jobs you can run end to end, the prompts to use, and how to access Fable 5 today. - [Claude Fable 5 is live on Zerply](https://zerply.ai/resources/blog/claude-fable-5-on-zerply) — There is a new model in your Zerply picker, built for the deep SEO strategy and planning your stack rushes through. - [20 Prompt Categories Brands Must Track for Growth](https://zerply.ai/resources/blog/20-prompt-categories-brands-must-track-for-growth) — Transform how your GTM teams operate with prompt categories that reveal real buyer signals and drive stronger alignment and growth. - [Prompt Tracking Workflow for AI SEO Agencies](https://zerply.ai/resources/blog/agency-prompt-tracking-workflows) — Learn how agencies can build a prompt tracking workflow with prompt libraries, version control, AI visibility monitoring, sentiment checks, provenance logs, and governance. - [LLM Tracking Data: Turn AI Interactions Into Better Content Briefs](https://zerply.ai/resources/blog/ai-tracking-data-content-production-pipeline) — Learn how to use LLM tracking data from prompts, completions, citations, and user interactions to improve content briefs, ideation, data quality, and AI-assisted workflows. - [AI Citation Patterns: How to Get Cited by LLMs](https://zerply.ai/resources/blog/citation-patterns-in-ai-answers-for-domain-authority) — Learn how AI citation patterns work and how to improve your chances of being cited in AI-generated answers with structured content, schema, original research, and citation tracking. - [How to Rank in ChatGPT in 2026: A Practical Generative Engine Optimization (GEO) & AI Visibility Tracking Playbook](https://zerply.ai/resources/blog/how-to-rank-in-chatgpt) — Generative Engine Optimization (GEO) is a strategy to enhance brand visibility and sentiment in AI responses from platforms like ChatGPT, contrasting with traditional SEO that focuses on rankings. The approach includes structured content, answer-first intros, and tracking visibility. A 30-day execution plan helps teams implement and measure GEO effectively. - [How to Use OpenClaw for SEO & GEO](https://zerply.ai/resources/blog/how-to-use-openclaw-for-seo-geo) — OpenClaw is an open-source AI assistant that acts as a command center for SEO tasks, facilitating automation through integration with platforms like Zerply. It helps SEO teams by conducting research, generating content drafts, and running audits via a Telegram interface. While powerful, it requires setup and maintenance, making Zerply a simpler alternative for end-to-end SEO automation. - [How to Measure LLM Visibility and AI Citation Performance](https://zerply.ai/resources/blog/llm-content-visibility-metrics) — Discover LLM visibility metrics to track AI citations, prompt share, entity clarity, and engagement signals across ChatGPT, Claude, Gemini, and more. - [AI Visibility Explained: How to Measure Brand Presence in LLMs](https://zerply.ai/resources/blog/measure-brand-visibility-in-llm-search) — Learn what AI visibility means, how to measure brand mentions, answer rank, and LLM citation coverage, and how to improve your presence in AI-generated answers. - [Track AI Visibility Across ChatGPT, Gemini, Claude & Perplexity](https://zerply.ai/resources/blog/multi-model-visibility-map-guide) — Learn how to map visibility across ChatGPT, Gemini, Claude, and Perplexity, track citations and framing drift, and improve AI-driven referral traffic. - [How to Track LLM Sentiment and Improve AI Brand Reputatio](https://zerply.ai/resources/blog/track-brand-llm-sentiment) — Learn how to monitor LLM sentiment, protect brand trust, detect AI reputation risks early, and turn model perception into measurable revenue growth. - [LLM Visibility: Turn AI Citations Into Traffic and Backlinks](https://zerply.ai/resources/blog/llm-visibility-strategies-organic-traffic-authority) — Learn how to turn LLM visibility into organic traffic, AI citations, backlinks, and brand authority with practical SEO tactics for 2026. - [Introducing Google Analytics in Zerply](https://zerply.ai/resources/blog/introducing-google-analytics-integration) — Link GA4 and ask traffic questions in chat, grounded in your property data. - [How to Optimise for Zero-Click Searches](https://zerply.ai/resources/blog/zero-click-searches-optimization-guide) — Learn how zero click searches work and structure content so AI engines cite your pages, grow brand visibility and capture demand even without clicks. - [10 Best AI Visibility Tools in 2026: Feature Comparison](https://zerply.ai/resources/blog/best-ai-visibility-tools) — Read this guide comparing the 10 best AI visibility tools in 2026 evaluate features, pricing, engines, and AEO workflows. Find the right tool for your AI Visibility.