--- title: "How to Claim Your Business in ChatGPT: Business Hub Setup Guide" description: "Step-by-step guide to claiming your business in ChatGPT's Business Hub: verification, the Persona ID check, Business Agents and the 28-day insights." canonical: "https://zerply.ai/resources/blog/claim-your-business-in-chatgpt" author: "Anshul Motwani" date: "2026-11-11T03:39:15+00:00" image: "https://storage.zerply.ai/teams/92/blogs/627/f95c40ae019d43b9-1794368331507-IMG_3538.png" --- # How to Claim Your Business in ChatGPT: Business Hub Setup Guide > **The short answer:** To claim your business in ChatGPT, sign in to ChatGPT with your work account, open Business Hub at chatgpt.com/business-hub, search for your business and click Get Started. OpenAI then verifies ownership through your business phone number, email, website domain or Shopify store, and the person managing the profile passes an identity check through Persona. Once approved, the profile gets a blue check and you can update its details, add a product feed and see how often ChatGPT mentions you. OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. It gives companies a verified profile inside ChatGPT, a dashboard called Business Hub and, for some US businesses, a branded Business Agent that answers shopper questions. TechCrunch described it as ChatGPT becoming [a little more like Google](https://techcrunch.com/2026/11/10/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google/), and the comparison holds. Business Hub works a lot like Google Business Profile with a slice of Search Console attached. Claiming is free at launch. The real work is getting the right access in place, then waiting on verification. This guide covers each step, the Business Agent setup and how to read the new insights. ## What OpenAI launched on November 10 Businesses in ChatGPT has three parts, and they have different eligibility rules: | Part | What it does | Who can use it at launch | | ---------------- | ---------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------ | | Business profile | A verified listing people open when your business appears in a ChatGPT answer, with your details, products and a link to your site | Eligible businesses in markets where ChatGPT is available and OpenAI supports verification | | Business Hub | The dashboard where you claim the profile, edit details, add a product feed and see insights | Anyone who has claimed and verified a profile | | Business Agent | A chat agent that answers questions about your products inside ChatGPT, labeled as your business | Eligible US ecommerce and online service businesses with a website | When a business shows up in an answer, people can click through to its profile. From there they can browse products, start a chat with the Business Agent or go to the website. The agent conversation opens separately from the person's original chat and is labeled, so nobody mistakes it for ChatGPT's own answer. OpenAI says ChatGPT reaches 1.2 billion people a week. For a lot of buyers, that's where the shortlist now gets made. ## Who can claim a ChatGPT profile OpenAI's [announcement](https://openai.com/index/introducing-businesses-chatgpt/) says any eligible business located where ChatGPT is available can claim its profile. In practice, the limits are: - **Verification support.** OpenAI has to support a verification method for your market and business type. - **Local businesses.** Stores and restaurants can only claim a listing that already exists in the US. - **No contract needed.** Owners and authorized representatives can apply without a ChatGPT Enterprise agreement or an ads account. - **Existing OpenAI customers.** Enterprise customers and advertisers can claim through their OpenAI representative instead. - **Shopify merchants.** You can connect your store from Business Hub or from the Shopify admin, which speeds up verification. A Shopify store isn't required to claim. Claiming a profile, managing it and publishing a Business Agent are free at launch, [according to VentureBeat](https://venturebeat.com/technology/openai-lets-you-claim-your-business-in-chatgpt-and-set-up-a-custom-agentic-ai-customer-sales-rep), citing Digiday's briefing with OpenAI. OpenAI hasn't ruled out charging later. ## What to have ready before you start Setup stalls on access, so line these up first: | Item | Why you need it | | --------------------------------------- | ----------------------------------------------------------------------------------------------- | | A ChatGPT account on your work email | Business Hub ties the claim to the account you sign in with | | The admin who will own the profile | Setup asks you to log in again with the account that should have administrator access | | Access to the main business phone line | OpenAI can verify by a text or a call to that number | | DNS access for your domain | Domain verification means adding a record, which often sits with IT or your developer | | A government ID for the profile manager | The Persona identity check needs one | | A product feed or Shopify admin access | Needed only to add products or build a Business Agent | | A short list of correct details | Name, description, address or service area, contact details and website, matching your own site | That last row matters more than it looks. OpenAI's profile policy says profiles can include information from other sources. When your website, your Google Business Profile and your ChatGPT profile disagree, the model has three versions to pick from. ## How to claim your business in ChatGPT ![](https://storage.zerply.ai/teams/92/blogs/627/840f580d389c09bc-1794369692257-IMG_3539.png) ### 1. Sign in with your work account Log in to ChatGPT with the work account you want tied to the business. A personal account works technically, but it makes handover painful when someone leaves. ### 2. Open Business Hub Go to [chatgpt.com/business-hub](https://chatgpt.com/business-hub). This is where the claim, the profile editor and the insights all live. ### 3. Find your business listing Search for your business name and pick it from the suggestions. If it doesn't show up, type the name in yourself. Local stores and restaurants need to pick an existing US listing here. Then click **Get Started** and log in again with the account that should hold administrator access. ### 4. Verify that you own it OpenAI picks the method based on your business. The options it has described are: - A text or call to your main business phone number - An email to a business address - A DNS record on your website domain - Your connected Shopify account DNS is the cleanest route for online businesses, because it proves control of the domain ChatGPT already links to. After you submit, the claim shows as pending until OpenAI approves it. ### 5. Pass the identity check Once the claim is approved, the person managing the profile completes an identity check through Persona, the same verification vendor OpenAI uses for its ads accounts. Nothing else works until this clears. You can't publish profile changes, connect a product feed, view insights or create an agent before it's approved. When it is, your profile gets a blue check. ### 6. Update your profile and product feed Now edit the key details on the profile and check them against your website. Retailers can add a self-service product feed with prices and stock, or connect a Shopify store, which shares the catalog automatically for you to review. Keep the feed current, since prices and availability on the profile are what shoppers and your agent will quote. ## How to set up a Business Agent A Business Agent is a chat that represents your business inside ChatGPT. It answers from the product and policy information you give it, inside guidelines you set. At launch it's open to eligible US ecommerce and online service businesses with a website, and the setup guide describes one agent per claimed profile. The flow OpenAI has described for Shopify merchants runs in five steps: 1. **Connect the store** from Business Hub or the Shopify admin. 2. **Review the catalog** that comes across, and fix titles, prices and stock before anything goes live. 3. **Set the guidelines**, meaning the agent's instructions and the business context it needs, such as shipping, returns and sizing. 4. **Preview the agent** and ask it the questions your support team hears every week. 5. **Publish.** OpenAI reviews your business category and intended use before the agent goes out, so a verified profile doesn't guarantee approval. The agent has to follow OpenAI's rules, and these shape how you write its guidelines: | Rule | What it means for your setup | | --------------------------- | ------------------------------------------------------------------------------------------------------ | | Disclose it's AI | The agent must say it's an AI representing your business, not a person or an independent adviser | | Keep claims accurate | Prices, availability and material conditions must be current, so stale feeds become a policy problem | | No pressure tactics | No false urgency, no pushing after someone declines, no exploiting vulnerable users | | Ask before acting | Purchases, bookings, form submissions and sharing personal data need the user's explicit approval | | Stay out of licensed advice | No advice that legally needs a professional license, and no high-stakes decisions without human review | For now, buyers who want to purchase are sent to your website. OpenAI is building agent payments with Visa, but that isn't live. You can also make a Business Agent the destination for a ChatGPT ad. That format is a limited test with selected advertisers. OpenAI says paying doesn't change how often ChatGPT recommends a business, and sponsored placements are labeled. ## How to read Business Hub insights Business Hub reports on the past 28 days. OpenAI doesn't share user conversations or Business Agent chats, so every number is an aggregate. | Metric | What it counts | Watch out for | | ---------------- | -------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | Mentions | How often ChatGPT mentions your business | Online businesses only count when ChatGPT references your website. Local businesses count when the location shows in a result, even if nobody opens it | | Website clicks | Recorded clicks on links to your site from ChatGPT | OpenAI's own tooltip says clicks don't confirm visits or conversions | | Profile views | How often people open your ChatGPT profile | OpenAI hasn't published a detailed definition yet | | Discovery topics | Common themes across conversations where your website is cited | Shows what you're being cited for, which can differ from what you sell | Data only appears once it passes minimum thresholds, so a blank metric can mean data is still being collected. Search Engine Roundtable's Barry Schwartz saw no data right after verifying, while other early users did. Website clicks are the clearest signal that someone moved past reading an answer. Line them up against ChatGPT referral sessions in GA4 to see how many clicks became visits, and how many visits became leads or orders. ## What a verified profile won't change The blue check confirms you claimed the profile. It doesn't mean OpenAI checked everything on it, and OpenAI says it doesn't verify every business-supplied detail or settle every factual dispute. Claiming also doesn't guarantee better placement or more sales. ChatGPT still decides whether to mention you based on what it finds across the web: your pages, reviews, comparisons, forums and other sources. The profile gives people a better destination once you're mentioned. Getting mentioned in the first place still depends on the content ChatGPT can find and cite. So treat the profile as one task on a longer list. Make sure OAI-SearchBot can reach your site ([here's how each OpenAI crawler works](https://zerply.ai/resources/blog/gptbot-vs-oai-searchbot-vs-chatgpt-user)), keep your key pages answer-first and keep facts like pricing and policies in plain text that a model can quote. ## How Zerply fits alongside Business Hub Business Hub tells you how often ChatGPT mentioned you. It doesn't show which prompts triggered the mention, which competitors appeared instead or what the other AI engines said. Zerply's AI Visibility Tracking fills that gap. It runs the prompts your buyers ask every day and shows your mention rate, the competitors in each answer and the URLs the engines cite. Standard plans track ChatGPT, Google AI Overviews, Google AI Mode and Gemini, with Perplexity, Claude and Copilot on Enterprise. For stores, [E-commerce AI Visibility](https://zerply.ai/resources/blog/introducing-e-commerce-ai-visibility) tracks which of your products the engines recommend. Use them together. Business Hub mentions and clicks tell you whether ChatGPT traffic is growing. Zerply tells you which prompts and pages to work on next, and [AI Traffic Analytics](https://zerply.ai/resources/blog/ai-crawler-analytics) shows whether OpenAI's crawlers are actually reading the pages you fixed. ## Conclusion Claim your profile this week, even if you don't plan to build an agent yet. Verification can take time, and an unclaimed profile is one where other sources fill in your details. Start with DNS verification if you run an online business, get the profile manager through the Persona check, and match every detail on the profile to your website. Then check your 28-day insights once the thresholds kick in, and compare the mentions against the prompts you track so you know where ChatGPT still leaves you out. ## Frequently asked questions ### How do I claim my business in ChatGPT? Sign in to ChatGPT with your work account, open Business Hub at chatgpt.com/business-hub, search for your business and click Get Started. OpenAI verifies ownership through your business phone, email, website domain or Shopify store, and the profile manager then passes a Persona identity check. ### Is claiming a ChatGPT business profile free? Yes, at launch. Claiming a profile, managing it and publishing a Business Agent are free, according to OpenAI's briefing reported by Digiday. OpenAI hasn't ruled out charging later. ### Who can claim a business in ChatGPT? Eligible businesses in markets where ChatGPT is available and OpenAI supports verification. Local stores and restaurants can only claim an existing US listing. You don't need a ChatGPT Enterprise agreement or an ads account. ### How does OpenAI verify a business? Depending on the business, OpenAI verifies through a text or call to the main business phone number, a business email, a DNS record on the website domain or a connected Shopify account. The person managing the profile then completes an identity check through Persona, and the profile gets a blue check once it's approved. ### What is a ChatGPT Business Agent? A Business Agent is a labeled chat inside ChatGPT that answers questions about your products using information and guidelines you provide. At launch it's open to eligible US ecommerce and online service businesses with a website, and OpenAI reviews each agent before it's published. ### What data does Business Hub show? Business Hub shows aggregates for the past 28 days, including mentions, website clicks, profile views and discovery topics. OpenAI doesn't share user conversations or Business Agent chats, and metrics stay blank until they pass minimum thresholds. ### Does a verified profile improve how often ChatGPT recommends me? No. Claiming doesn't guarantee higher placement or more sales, and OpenAI says paying for ads doesn't change how often ChatGPT recommends a business. Mentions still depend on the content ChatGPT can find and cite across the web. ```json {"@context":"https://schema.org","@type":"Article","headline":"How to Claim Your Business in ChatGPT: Business Hub Setup Guide","description":"Step-by-step guide to claiming your business in ChatGPT's Business Hub: verification, the Persona ID check, Business Agents and the 28-day insights.","url":"https://zerply.ai/resources/blog/claim-your-business-in-chatgpt","image":"https://storage.zerply.ai/teams/92/blogs/627/f95c40ae019d43b9-1794368331507-IMG_3538.png","datePublished":"2026-11-11T03:39:15+00:00","dateModified":"2026-11-11T03:39:15+00:00","author":{"@type":"Person","name":"Anshul Motwani"}} {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How do I claim my business in ChatGPT?","acceptedAnswer":{"@type":"Answer","text":"Sign in to ChatGPT with your work account, open Business Hub at chatgpt.com/business-hub, search for your business and click Get Started. 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