E-commerce AI Visibility
AI assistants answer shopping questions with product cards. Each card shows a product with its price and a link to a store. E-commerce AI Visibility tracks those answers for the products in your catalog.
It works for brands that sell their own products. It also works for marketplaces and multi-brand stores that sell products from many brands.
Who gets it
Section titled “Who gets it”E-commerce AI Visibility is available to every team with AI Visibility tracking whose website is an online store. Store teams get a Shopping page in the sidebar and new sections on the Home page.
When you add a website, Zerply checks if it is an online store. It also checks if the store sells many brands.
Set up your store
Section titled “Set up your store”The store step
Section titled “The store step”Setup has a store step after you add your competitors. Agency clients and pitches get the same step. The step has two switches:
This is an online store. Turn it off if your website does not sell products.
It sells many brands. Turn it on for a marketplace or a multi-brand store. Zerply then adds prompts that ask where to buy a product, and the Home page shows how often AI sends shoppers to your store.
You can change both switches later in Settings → General, under E-commerce and Marketplace. A change to the marketplace switch applies to prompts that Zerply writes after the change.
Connect your catalog
Section titled “Connect your catalog”Pick the source that matches how your store keeps its products. You can use the store step, or Settings → Integrations at any time.
Shopify. Enter your store address and click Fetch products. You do not need to log in. If your website runs on Shopify, Zerply finds the store for you and starts the import during setup.
Google Merchant Center. Click Connect, sign in with Google, and pick the Merchant Center account. Zerply imports the products in that account. If you disconnect the account later, the imported products stay in your catalog.
Product feed. Paste the link to the feed that your store sends to Google Shopping, or upload the feed file. The file can be XML, TSV, CSV or gzip, up to 250 MB. A new feed replaces the products from the old one.
Collections on the website. Use this source when you cannot share a catalog. Click Use them and Zerply turns the category pages in your sitemap into categories. If Zerply cannot find your sitemap, paste the address of your sitemap page, for example yourstore.com/sitemap. This source gives categories without products.
If you connect no catalog, Zerply lists the products that AI answers show as sold by your store. These products have no catalog price. Import your catalog to track every product.
Imports run once. When your catalog changes a lot, import it again from Settings → Integrations.
Store prompts
Section titled “Store prompts”After the import, Zerply groups your products into categories and writes store prompts for each category. Store prompts sound like questions that real shoppers ask, for different kinds of buyers. Each prompt has a tag for its category and a tag for its shopper profile.
Each category gets prompts at every funnel stage:
- Awareness prompts do not name your brand. They count toward your mention rate.
- Consideration prompts name your brand. They count toward sentiment and accuracy.
- Decision prompts name your brand with a buying word, such as price or discount. They also count toward sentiment and accuracy.
Marketplaces also get prompts that ask where to buy a product, such as “where can I buy a large wall clock online”. These count as Awareness prompts.
Review the prompts
Section titled “Review the prompts”The next setup step shows the store prompts by category. Untick any prompt that you do not want to track. You can continue while Zerply writes the rest. Store prompts go straight into tracking, so store teams skip Prompt Review.
Prompt limits
Section titled “Prompt limits”On a standalone plan, up to 200 store prompts sit outside your plan’s prompt limit. For an agency client, store prompts count toward the client’s prompt cap. A pitch gets up to 30 store prompts when you click Use store prompts.
Import prompts with categories
Section titled “Import prompts with categories”You can also add your own store prompts. Go to Prompts → Import and upload a CSV or Excel file with a category column. Use a path such as Home > Bedding > Bedsheets. Zerply finds or adds each category, and the prompts show up in Performance by category.
Read your results
Section titled “Read your results”Zerply records the product cards in the answers to your tracked prompts on every platform that shows them. It links each card to the product in your catalog.
Store teams get these sections on AI Visibility → Home:
Where AI sends shoppers. The stores that AI answers link to when they show products. A brand store sees the stores that sell its products. A marketplace sees the share of answers that link to its own store, and Home shows this section first.
Performance by category. One card for each category. The card shows the tracked brands with the highest mention rate on the Awareness prompts of that category, and your own rank. Use Strongest and Weakest to sort the cards. Click a card to open the Shopping page for that category. A category without products opens the Prompts page, filtered to that category.
Your products in AI answers. The ten products that appear in the most AI answers.
Products in AI responses. A feed of the products in recent answers. Each product has a badge: You, Competitor or Untracked Competitor.
The Shopping page
Section titled “The Shopping page”Click Shopping in the sidebar to see your whole catalog. Each row shows the category, mention rate, position, AI answers, catalog price, mentioned price and the date AI last showed the product.
Use the filters to search by name, pick a category, show only products that AI showed or never showed, and sort. Sort by Price high to low with Not seen in AI to find the expensive products that AI does not recommend.
The product page
Section titled “The product page”Click a product to open its page. The top row has five numbers:
Mention rate. The share of answers to the Awareness prompts in the product’s category that show this product.
Position. The average place of this product in the AI product list. A lower number is better.
AI answers. How many AI answers showed this product in the date range.
Mentioned price. The latest price that an AI answer showed for this product.
Catalog price. The price in your catalog, in its own currency.
Below the numbers you find:
- a Mention rate chart for the date range
- Co-featured products, the products that AI showed in the same answers
- Competitor products, the products from tracked competitors in the same answers
- Fan-out queries, the web searches that AI ran before it answered with this product
- Prompts & answers, the prompts and the full answers that showed this product
When the mentioned price differs from the catalog price, open the answers and check the pages that AI cites. An old product page or a reseller listing is a common cause.
Ask about your store
Section titled “Ask about your store”Zerply chat can answer questions about your store data. Try “Which categories lost mention rate this month?” or “Which competitor products show up next to my best seller?”. If Claude, Cursor or ChatGPT is connected to Zerply through MCP, you can ask the same questions there.
Signals for stores
Section titled “Signals for stores”Signals includes your store data. Each report names category and product gaps in its plan. It also checks prices, discounts, returns and shipping in the answers to Decision prompts.