Zerply
Generative Engine Optimization (GEO)

AI Citation Share

Definition

AI Citation Share measures the proportion of AI-generated answers within a topic that cite a specific brand or domain compared to competitors.

Why It Matters

It reflects competitive visibility in generative search.

How It Works

Citation frequency is tracked across AI platforms and compared against total topic mentions.

Use Cases

  • Competitive benchmarking
  • Brand visibility tracking
  • AI market share analysis

Best Practices

  • Increase topical authority
  • Publish original research
  • Optimize entity signals
  • Maintain structured formatting

Frequently Asked Questions

How is citation share calculated? +
By dividing brand citations by total topic citations.
Is this similar to share of voice? +
Yes, but specific to AI-generated citations.
Why track it? +
It reveals competitive generative visibility.

Related Terms

Benchmark your generative visibility against competitors

Track your share of AI citations so you know how you compare and where to invest to improve your presence in AI answers.

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