Generative Engine Optimization (GEO) is the discipline of optimizing content and brand signals for AI-driven search systems such as ChatGPT, Perplexity, Claude, and Google AI Overviews. GEO combines AI visibility strategy with an understanding of retrieval, ranking, and answer synthesis mechanics.
GEO sits at the top of the modern search stack. While traditional SEO focuses on ranking blue links, GEO determines whether your brand is retrieved, cited, and synthesized inside AI-generated answers. It builds on technical SEO, content quality, and authority signals, then optimizes for generative inclusion and citation prominence.
Agentic SEO is the discipline of optimizing digital content and web infrastructure for discovery and use by autonomous AI agents that browse, research, and take actions on the internet on behalf of human users. It extends traditional SEO principles to meet the accessibility, structure, and data requirements of AI-driven autonomous systems rather than human browsers.
AI agent optimization is the practice of structuring websites, APIs, and content so autonomous AI agents can efficiently discover, parse, and act on information. As AI agents increasingly perform tasks like research, purchasing, and booking on behalf of users, sites that are agent-friendly-with clear structure, machine-readable data, and reliable navigation-gain a competitive advantage in the agentic web.
AI answer optimization is the discipline of structuring content so it can be directly extracted and presented as a complete, accurate answer within AI-generated responses. It involves answer-first writing patterns, definition boxing, structured lists, and concise factual framing that matches the output style of AI answer engines. Content optimized this way is more likely to be cited as the source of an AI-generated answer.
AI Answer Ranking describes how generative systems prioritize retrieved passages before synthesizing a response. It differs from traditional SERP ranking by emphasizing semantic completeness and authority signals.
AI brand mention tracking is the systematic monitoring of when, where, and how a brand is mentioned in AI-generated responses across platforms including ChatGPT, Perplexity, Claude, Gemini, and Copilot. It captures brand references, sentiment, context, and competitive positioning within AI answers, providing visibility into a channel that traditional social listening and web monitoring tools cannot access.
Instances where AI models reference your brand name, products, or services in generated responses, regardless of whether they include a direct citation or link. Includes both attributed and unattributed mentions across all AI platforms.
The frequency at which AI models reference, attribute, or link to your content when generating answers. Higher citation rates indicate that AI systems recognize your content as authoritative and trustworthy for specific topics or queries.
AI Citation Share measures the proportion of AI-generated answers within a topic that cite a specific brand or domain compared to competitors.
AI citations are references or mentions of sources that AI systems use when generating answers, indicating trusted and authoritative content.
AI competitor citation tracking is the systematic monitoring of which competitors are cited, recommended, or mentioned in AI-generated responses for queries relevant to your brand or category. It identifies which competitors have superior AI visibility, what content or authority signals drive their citations, and where competitive gaps exist for strategic content investment.
Strategic approach to managing how AI companies access and use your content for model training. Includes robots.txt policies, licensing agreements, and monetization strategies for content used in AI training data.
AI crawler access management is the practice of configuring which AI training and retrieval crawlers are permitted or blocked from accessing website content, using robots.txt rules, HTTP headers, and emerging standards like LLMs.txt. It balances the commercial benefits of AI visibility against content rights considerations, enabling granular control over which AI systems can use site content and for what purposes.
Controlling which AI crawlers can access your content and how aggressively they crawl. Separate from search engine crawlers - manages GPTBot, Claude-Bot, Google-Extended, and other AI-specific bots that consume server resources for training purposes.
Optimizing content for multi-turn conversational interactions with AI assistants. Goes beyond single-query optimization to address follow-up questions, context maintenance, and progressive information disclosure that happens in AI conversations.
Strategic approach to earning citations in Google's AI-generated summaries that appear above organic results. Focuses on content formatting, authority signals, and comprehensive coverage that AI systems prioritize when synthesizing answers.
The process of evaluating whether brand mentions in AI-generated responses are positive, negative, or neutral in tone and context. Provides insight into how AI models characterize your brand when recommending or discussing it.
AI sentiment monitoring is the analysis of the emotional tone and evaluative framing of brand mentions within AI-generated content. It assesses whether AI systems present a brand positively, negatively, or neutrally, and tracks sentiment trends over time across different AI platforms and prompt contexts. Sentiment monitoring is essential for brand reputation management in the generative AI era.
The percentage of AI-generated answers that mention or reference your brand compared to competitors within a specific topic or industry. Measures your relative visibility across AI platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews.
A measure of how trustworthy and credible AI models consider a website or content source when selecting information to cite or reference. Higher authority increases the likelihood of being chosen as a primary source in AI-generated answers.
AI trust signal building is the strategic development of content, domain, and off-page attributes that cause AI systems to classify a source as reliable and authoritative. These signals include domain age and authority, backlink quality, author credentials, citation by trusted publications, factual accuracy record, schema completeness, and transparent editorial practices. Strong trust signals increase the probability of AI citation selection.
AI visibility refers to how frequently and prominently a brand, website, or entity appears in AI-generated answers across platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews.
An AI visibility audit is a structured assessment of a brand's current presence, citation rate, and content readiness across AI answer platforms including ChatGPT, Perplexity, Google AI Overviews, and Claude. It evaluates technical AI-readiness (crawler access, schema, structure), content quality for AI retrieval, and competitive positioning to generate a prioritized action plan for AI visibility improvement.
A centralized interface displaying key AI visibility metrics including share of voice, citation rates, brand mentions, sentiment trends, and competitive positioning. Provides at-a-glance understanding of AI presence and performance.
The systematic monitoring and measurement of how a brand, website, or content appears across AI answer engines and language models. Tracks metrics including citation frequency, share of voice, brand mentions, and competitive positioning.
AI-referred traffic is the website traffic that originates from users clicking source links within AI-generated responses on platforms such as Perplexity, ChatGPT, Google AI Overviews, and similar answer engines. It is measured via UTM tracking, referral source analysis in analytics platforms, and comparison of traffic from known AI platform domains. AI-referred traffic is an emerging channel distinct from traditional organic and paid traffic.
Answer Engine Optimization is the process of optimizing content so AI assistants can discover, understand, and cite it in generated answers.
OpenAI's search feature within ChatGPT that retrieves and synthesizes real-time information from the web to provide current, sourced answers. Combines traditional search with conversational AI to deliver cited responses with explicit source attribution.
ChatGPT Search optimization is the practice of making content retrievable and citable by ChatGPT's integrated web search feature, which allows the model to retrieve live web content when answering queries. As ChatGPT becomes a primary search interface for millions of users, appearing as a ChatGPT Search source represents a significant and measurable AI visibility channel.
Citation gap analysis is the process of identifying topic areas, query types, or competitive categories where a brand's content is not being cited by AI systems but should be-based on its relevance, authority, or content quality. It reveals the difference between a brand's actual AI citation rate and its potential citation rate, guiding targeted content and authority-building investments.
Citation Inclusion Rate measures how frequently a domain is selected and cited within AI-generated answers for relevant queries.
Citation velocity is the rate at which a brand or domain gains new AI citations over a defined time period. It measures the momentum of AI visibility growth, indicating whether a content and authority strategy is accelerating, plateauing, or declining. High citation velocity signals that content investments are successfully increasing AI retrieval frequency.
Conversational query optimization is the practice of structuring content to match the natural language, full-sentence questions that users submit to AI search engines and voice assistants. Unlike traditional keyword optimization, it targets complete interrogative phrases, contextual follow-ups, and multi-part questions. Content optimized for conversational queries is more likely to be retrieved in AI answer engine responses.
Natural language search patterns people use when asking questions to AI assistants and conversational search interfaces. Longer, more specific, and question-based compared to traditional typed keywords, requiring different content optimization approaches.
Monitoring brand visibility simultaneously across multiple AI platforms including ChatGPT, Perplexity, Claude, Google AI Overviews, and others. Provides comprehensive view of AI presence rather than platform-specific insights.
The practice of optimizing content and digital presence to improve visibility in AI-powered answer engines that generate original responses. Encompasses technical, content, and strategic approaches to ensure AI models discover, understand, and cite your information.
Google AI Overview optimization is the practice of structuring content to be selected as a source in Google's AI-generated summary responses that appear at the top of search results. AI Overviews synthesize multiple sources into a single AI-generated answer, with cited links that drive referral traffic. Content must demonstrate relevance, authority, and structural clarity to be selected as an AI Overview source.
LLMs.txt is an emerging web standard that allows website owners to provide AI systems and large language models with structured information about site content, usage permissions, preferred citations, and training data preferences. Analogous to robots.txt for traditional crawlers, it gives publishers a standardized mechanism to communicate with AI systems about how their content should be used, attributed, and retrieved.
An AI-powered answer engine that combines real-time web search with large language models to generate comprehensive, cited responses to user queries. Known for providing detailed answers with transparent source attribution and follow-up question suggestions.
Perplexity AI optimization is the practice of structuring content to be retrieved and cited in responses generated by Perplexity AI's answer engine. Perplexity uses real-time web retrieval to generate cited, conversational answers, making it a significant AI visibility channel requiring specific content and technical optimization strategies distinct from Google or ChatGPT optimization.
Prompt intent mapping is the process of identifying and categorizing the types of prompts users submit to AI systems, then aligning content to satisfy those intents. It extends traditional search intent analysis to conversational, multi-step, and task-oriented prompts that drive AI answer engine queries. Mapping content to prompt intents ensures coverage of the queries where AI citations drive brand discovery.
Search Generative Experience (SGE) is Google's AI-powered search feature that generates synthesized, multi-source answers at the top of search results for relevant queries. Evolved into Google AI Mode in 2024–2025, SGE uses large language models and real-time retrieval to create answer summaries with cited sources, fundamentally altering click distribution across organic search results and changing how brands must optimize for Google visibility.
Zero-click AI visibility refers to brand presence and awareness generated when a brand is mentioned, cited, or recommended in an AI-generated response-even when the user does not click through to the brand's website. As AI answer engines increasingly satisfy user intent without requiring clicks, zero-click AI visibility becomes a distinct and measurable form of brand reach in the generative search era.
Search queries that are fully answered within the search interface or AI response, requiring no clicks to external websites. Includes featured snippets, AI-generated summaries, knowledge panels, and direct answers that satisfy user intent without leaving the platform.
Track AI citations, share of voice, and retrieval patterns across major generative engines with Zerply.
