Zerply
Generative Engine Optimization (GEO)

AI Citations

Definition

AI citations are references or mentions of sources that AI systems use when generating answers, indicating trusted and authoritative content.

Why It Matters

Being cited by AI increases brand authority, visibility, and trust.

How It Works

AI models select sources based on authority, clarity, structured data, and topical relevance.

Use Cases

  • Measuring brand authority in AI
  • Identifying trusted content sources

Best Practices

  • Publish authoritative content
  • Use structured data
  • Maintain consistent entity signals

Frequently Asked Questions

Why do AI Citations matter? +
Being cited by AI increases brand authority, visibility, and trust among users who rely on AI-generated answers.
How do AI Citations work? +
AI models select sources based on authority, clarity, structured data, and topical relevance when generating answers.
How can I increase my AI Citations? +
Publish authoritative content, implement structured data markup, and maintain consistent entity signals across your digital presence.

Related Terms

Track how often your content gets cited by AI systems

See where your brand is referenced in AI-generated answers and which pages drive the most citations so you can double down on what works.

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