Zerply
Generative Engine Optimization (GEO)

Citation Inclusion Rate

Definition

Citation Inclusion Rate measures how frequently a domain is selected and cited within AI-generated answers for relevant queries.

Why It Matters

It reflects the effectiveness of AI attribution optimization efforts.

How It Works

The rate is calculated by dividing total AI citations by total relevant AI answer opportunities.

Use Cases

  • Tracking generative visibility
  • Competitive benchmarking
  • Evaluating authority improvements
  • Monitoring AI citation growth

Best Practices

  • Increase topical authority
  • Publish original data
  • Improve entity salience
  • Maintain structured answer blocks

Frequently Asked Questions

How is inclusion rate calculated? +
By dividing citations by total answer opportunities.
Is it different from citation share? +
Yes, inclusion rate measures opportunities, while share measures competitive distribution.
Why track it? +
It shows how effectively content appears in AI answers.

Related Terms

Track how often you're included in AI-generated answers

Monitor your citation inclusion rate across relevant queries so you can measure and improve your generative visibility.

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