Introducing Signals: Know what to do next in AI search

You can already see that your brand shows up in 5 of 14 buying prompts. You can see which pages ChatGPT cites and which competitors keep turning up next to you.

What you cannot see is which three things to do about it on Monday.

The problem

Tracking is good at telling you that you have a problem. It is bad at telling you what to do, and worse at telling you whether anything you did last month worked.

So the cycle looks like this. You export a few charts for the standup. Everyone agrees AI search matters. The backlog does not change. And when you do ship something real, like getting listed on a round up page or publishing a comparison, nothing in your stack ever comes back and says whether it earned you a citation.

Every two weeks you start the same conversation from zero.

Signals

Signals is a report that lands in your workspace every two weeks, under AI Visibility, and in your inbox at the same time.

It opens with one plain sentence about where you stand. Then it shows you what your last set of recommendations actually earned, the gaps costing you the most right now, and a short numbered plan. Every claim links back to the exact AI answer or prompt it came from, so you can check our work instead of trusting a score.

See a sneak peek:

What you can do now

• Read one page instead of five tabs: the verdict, the costliest gaps, and the three things worth doing first, in the order to do them.
• See whether the last plan worked: every Signal opens with wins since your last one. Recommendations you shipped come back marked resolved or progressed, and anything still open carries forward instead of disappearing.
• Go after named targets, not categories: the specific Reddit thread AI keeps citing, the video it answers with, and the round up page your competitors are on and you are not.
• Hand the work off: every recommendation has an Execute with Zerply agent button that opens a chat already briefed on the task, so research to published page stays in one place.
• Trust it when data is thin: if a fortnight does not have enough tracked answers to say anything useful, Signals says so instead of generating filler.

Below the plan, Signals breaks off page work into the three places that actually move citations.

Reddit threads show the subreddit, how many AI answers cite the thread, which competitors get named, and whether you appear at all. Video opportunities tell you whether to create something new or improve the video you already have, and they name the video AI is citing today. Round up targets are a simple table of pages AI already trusts, with a column for whether you are listed.

If you use Zerply through MCP, your Signals reports are readable from Claude or Cursor too, so you can pull the latest one into whatever you are already working in.

Try it now

Signals is live on every paid plan. Start your free trial, connect your site, and open AI Visibility, then Signals. Your first report covers the last complete two week window once there is enough tracked data behind it.

You can read more Signals and other features in our docs.