Pillar Page

Why It Matters

Pillar pages establish topical authority, improve site architecture, and help search engines understand your expertise. Sites with pillar page strategies see 30-50% more organic traffic growth than those without structured content. They rank for broad, competitive keywords while cluster content captures long-tail variations.

How It Works

A pillar page provides a complete overview of a broad topic (3,000-5,000+ words), linking to 8-15 cluster pages that dive deep into specific subtopics. All cluster pages link back to the pillar, creating a strong internal linking structure. This signals comprehensive topic coverage to search engines and concentrates authority on strategic pages.

Use Cases

• A marketing agency creates a 'Content Marketing' pillar page linking to clusters on 'Blog Writing', 'Video Marketing', 'Email Campaigns', and 'Social Media Content'
• A SaaS company builds a 'Project Management' pillar with clusters for 'Agile', 'Kanban', 'Gantt Charts', and 'Resource Planning'
• An e-commerce site creates a 'Running Shoes Guide' pillar linking to clusters on 'Trail Running', 'Marathon Training', 'Shoe Fitting', and 'Injury Prevention'

Best Practices

• Create pillar pages 3,000-5,000+ words covering topics comprehensively but not too deeply
• Link to 8-15 cluster pages covering specific subtopics in detail (1,500-2,500 words each)
• Ensure all cluster pages link back to the pillar page using consistent anchor text
• Update pillar pages quarterly with new cluster content and fresh information
• Use clear heading hierarchy (H2s) in pillars that match cluster page topics
• Target a high-volume, competitive keyword for the pillar and long-tail variations for clusters