Title Tag
An HTML element that specifies the title of a web page, displayed in search engine results as the clickable headline and in browser tabs. One of the most important on-page SEO factors.
Why It Matters
Title tags are the first thing users see in search results and significantly impact click-through rates. They're a primary ranking factor, telling search engines what your page is about. Well-crafted titles can increase organic traffic by 20-30%.
How It Works
Search engines display title tags as the main headline in search results, typically showing the first 50-60 characters. The title should include your target keyword, preferably near the beginning, and accurately describe the page content. Title tags are defined in the HTML <head> section using the <title> element.
Use Cases
- A blog post uses 'Complete Guide to Content Marketing [2025]' to target the main keyword while indicating freshness
- An e-commerce product page includes brand name and key product features: 'Nike Air Max 270 - Men's Running Shoes | Free Shipping'
- A local business uses location-specific titles: 'Emergency Plumber in Austin, TX | 24/7 Service'
Best Practices
- Keep titles between 50-60 characters to avoid truncation in search results
- Place primary keywords near the beginning of the title for maximum impact
- Make titles compelling and click-worthy to improve CTR, not just keyword-stuffed
- Include your brand name at the end for brand recognition, except on homepage
- Write unique titles for every page - duplicate titles confuse search engines
- Match title to search intent and page content to reduce bounce rates
Frequently Asked Questions
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