Video Schema
Structured data markup that provides search engines with detailed video information including title, description, thumbnail, duration, upload date, and content. Enables rich video results in search with thumbnails, timestamps, and key moments.
Why It Matters
Video schema makes videos 50-70% more likely to appear in rich results with eye-catching thumbnails. It enables features like key moments (specific timestamps), live badges, and carousel placement. Videos with proper schema see 2-3x higher CTR than those without.
How It Works
Video schema uses JSON-LD or microdata to explicitly define video properties. Search engines extract this data to create rich video snippets, enable video carousels, and allow users to jump to specific timestamps. Schema must match actual video content to avoid penalties.
Use Cases
- A recipe site implements VideoObject schema showing cooking time, ingredients, and step timestamps in search results
- A tutorial channel uses video schema with key moments, allowing users to jump directly to relevant sections from search
- A news site adds live streaming badges through BroadcastEvent schema, increasing visibility for breaking news videos
Best Practices
- Include all required properties: name, description, thumbnailUrl, uploadDate, duration, contentUrl
- Add optional but valuable properties: transcript, hasPart (for chapters/key moments), interactionStatistic
- Use high-quality thumbnail URLs (minimum 160x90px, recommended 1280x720px)
- Implement Clip markup to highlight specific video segments for key moments in search
- Keep video metadata updated - don't markup videos that have been removed
- Validate schema with Google's Rich Results Test and video-specific testing tools
Frequently Asked Questions
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Related Terms
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