Entity SEO
Definition
Entity SEO is the practice of optimizing content so search engines and AI systems can recognize and understand entities like brands, products, and people.
Why It Matters
Entity recognition helps AI systems correctly identify and cite your brand.
How It Works
Search engines use structured data, context, and entity relationships.
Use Cases
- Optimizing content for AI assistants
- Increasing brand visibility in AI
- Improving search engine rankings
Best Practices
- Use structured data
- Publish authoritative content
- Maintain consistent entity signals
Frequently Asked Questions
Why does Entity SEO matter? +
Entity recognition helps AI systems correctly identify and cite your brand, improving your visibility in AI-generated answers and search results.
How does Entity SEO work? +
Search engines use structured data, context, and entity relationships to understand and recognize brands, products, and people as distinct entities.
What is an entity in SEO? +
An entity is a thing or concept that can be uniquely identified and distinguished from other things, such as a brand name, person, product, or location.
Related Terms
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