Digital PR

Why It Matters

Digital PR earns the highest-quality backlinks from authoritative news sites, magazines, and industry publications (DA 80-95). It builds brand credibility, drives referral traffic, and creates compounding SEO value. One major feature can generate 50-200 high-authority backlinks.

How It Works

Digital PR uses newsworthy content, data studies, expert commentary, and creative campaigns to attract journalist and media attention. When publications cover your stories, they naturally link back as sources. This earns editorial backlinks - the most valuable type that can't be bought or manufactured.

Use Cases

• A fintech startup publishes original research on consumer savings habits, earning coverage from Forbes, WSJ, and Bloomberg with 87 DA 80+ backlinks
• An e-commerce brand creates an interactive data visualization that goes viral, featured on 200+ sites driving 50,000 visitors
• A local business responds to breaking news with expert commentary, quoted in national news with authoritative backlinks

Best Practices

• Create original research, data studies, or surveys that journalists can cite as sources
• Build relationships with journalists in your niche through social media and genuine engagement
• Use tools like HARO (Help A Reporter Out) to provide expert quotes for stories
• Time campaigns around trending topics, holidays, or industry events for better pickup
• Create visual assets (infographics, interactive tools) that are easy for journalists to embed
• Monitor brand mentions and politely request links when coverage doesn't include attribution