Online Reputation Repair

Why It Matters

93% of consumers check online reviews and search results before purchasing. One negative article on page 1 can reduce conversions by 22%. Reputation repair recovers lost revenue by controlling brand narrative in search results where purchasing decisions happen.

How It Works

Repair involves creating high-authority positive content (press releases, profiles, articles), optimizing it for branded searches, building strong backlinks to positive assets, and leveraging owned properties (social profiles, company site) to occupy more page 1 positions, pushing negative content down.

Use Cases

• An executive pushes negative news article from position 3 to page 2 by optimizing LinkedIn, personal site, and industry profiles
• A restaurant suppresses bad review from position 2 to page 3 through positive press coverage and optimized social profiles
• A company recovers from scandal by creating authoritative content occupying 8 of 10 page 1 results for branded searches

Best Practices

• Create high-quality content on high-authority domains (Forbes, Medium, LinkedIn) targeting branded keywords
• Optimize all owned properties (company site, social profiles) for branded searches
• Build authoritative backlinks to positive assets to boost their rankings
• Claim and optimize knowledge panel, reviews platforms, and directory listings
• Monitor branded search results daily to catch new negative content early
• Address root causes (customer service, product quality) while managing search results