Heading Tags (H1-H6)

Why It Matters

Heading tags create content hierarchy that improves readability and SEO. Search engines use headings to understand page structure and topical relevance. Proper heading usage can improve rankings, featured snippet chances, and user engagement by making content scannable.

How It Works

Headings create a hierarchical outline of page content, with H1 as the main title and H2-H6 as subsections. Search engines analyze heading structure to understand page topics and relationships between sections. Users scan headings to quickly find relevant information. Proper hierarchy is H1 → H2 → H3, not skipping levels.

Use Cases

• A blog post uses H1 for title 'Complete Email Marketing Guide', H2 for main sections 'Building Your List', 'Crafting Campaigns', and H3 for subsections like 'Lead Magnets', 'Opt-in Forms'
• A product page uses H1 for product name, H2 for 'Features', 'Specifications', 'Reviews', creating clear navigation
• A pillar page uses hierarchical headings to organize comprehensive content with clear section breaks for 10,000+ word guides

Best Practices

• Use only one H1 per page containing your primary keyword and main topic
• Structure headings hierarchically - don't skip from H2 to H4
• Include relevant keywords in headings naturally without stuffing
• Make headings descriptive and useful for scanners, not just keyword targets
• Use H2-H6 to break up long content into digestible sections
• Ensure heading text accurately represents the section content that follows