Answer Engine Optimization (AEO)
Definition
Answer Engine Optimization is the process of optimizing content so AI assistants can discover, understand, and cite it in generated answers.
Why It Matters
Answer engines are replacing traditional search. Optimizing for them ensures your brand remains discoverable.
How It Works
Content optimized with clear structure, authority, and entity signals is more likely to be cited.
Use Cases
- Optimizing content for AI assistants
- Increasing brand visibility in AI
- Improving search engine rankings
Best Practices
- Use structured data
- Publish authoritative content
- Maintain consistent entity signals
Frequently Asked Questions
Why does Answer Engine Optimization matter? +
Answer engines are replacing traditional search. Optimizing for them ensures your brand remains discoverable as user behavior shifts toward AI-powered search.
How does Answer Engine Optimization work? +
Content optimized with clear structure, authority, and entity signals is more likely to be discovered and cited by AI answer engines.
What's the difference between AEO and SEO? +
While SEO focuses on ranking in traditional search results, AEO optimizes for being cited and referenced in AI-generated answers, requiring different strategies like structured data and entity optimization.
Related Terms
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