App Title Optimization
Optimizing mobile app titles for app store search rankings. The single most important ASO factor, combining brand name with high-value keywords to maximize discoverability while maintaining brand identity.
Why It Matters
App titles are the strongest ranking factor in app stores, accounting for 25-30% of ranking weight. Well-optimized titles can increase impressions by 300% and downloads by 100%. The difference between 'Photo Editor' and 'Photo Editor - Filters & Effects' is thousands of downloads.
How It Works
App stores (Apple App Store, Google Play) heavily weight keywords in titles when ranking apps. Titles allow 30 characters (iOS) or 50 characters (Android). Optimization balances brand name, primary keywords, and secondary keywords while remaining readable and appealing.
Use Cases
- A photo app changes title from 'Pixify' to 'Pixify: Photo Editor & Filters', downloads increase 150%
- A fitness app optimizes to 'FitPro - Workout & Meal Planner', ranks #1 for 'workout planner' with 10K monthly searches
- A productivity app adds keywords 'Tasks & To-Do List', organic installs double from improved rankings
Best Practices
- Include primary keyword immediately after brand name for maximum ranking weight
- Use separators (: - |) to clearly distinguish brand from keyword descriptors
- Research high-volume, low-competition keywords specific to your app category
- Test different keyword combinations through A/B testing when possible
- Prioritize keywords that match user search intent and convert to installs
- Update titles strategically during major releases or when entering new categories
Frequently Asked Questions
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Related Terms
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