Google Business Profile

Why It Matters

Google Business Profile (formerly Google My Business) is the most important factor for local search rankings. A complete, optimized profile can increase visibility in local searches by 300%, drive direct calls and directions, and provide valuable customer reviews that influence purchasing decisions.

How It Works

When users search for local businesses or services, Google displays Business Profile results in the Local Pack (top 3 results with map) and Maps results. Google ranks profiles based on relevance (category/description match), distance from searcher, and prominence (reviews, ratings, engagement). Verified profiles get priority in search results.

Use Cases

• A restaurant optimizes their profile with photos, hours, menu, and encourages reviews to appear in 'restaurants near me' searches
• A plumber verifies their profile and uses Service Areas to appear in searches across multiple cities they serve
• A retail store uses Posts feature to promote sales and events, driving foot traffic from Google Search and Maps

Best Practices

• Verify your business and keep NAP (Name, Address, Phone) consistent across all online citations
• Choose accurate, specific primary and secondary business categories
• Add high-quality photos regularly - profiles with photos get 42% more direction requests
• Respond to all reviews (positive and negative) within 24-48 hours
• Use Google Posts weekly to share updates, offers, and events for better engagement
• Enable messaging and answer Google's Q&A section to improve customer engagement