Local Pack
The map-based section showing top 3 local business results for location-specific searches. Appears prominently in Google search results for queries with local intent, displaying business name, address, phone, reviews, and map location.
Why It Matters
Local pack captures 33% of clicks for local searches and appears above organic results. Ranking in the local pack drives massive phone calls, direction requests, and foot traffic. It's the most valuable SERP position for local businesses.
How It Works
Google ranks businesses in local pack based on relevance (category match), distance from searcher, and prominence (reviews, ratings, citations, links). Google Business Profile optimization is the primary factor, followed by local citations and reviews.
Use Cases
- A restaurant appears in local pack for 'italian restaurant near me', receiving 200 calls and 500 direction requests monthly
- A plumber ranks in local pack for 15 service-related searches, generating 80% of business from Google
- A retail store optimizes for local pack, foot traffic increases 60% from map searches and direction requests
Best Practices
- Claim and optimize Google Business Profile with complete information, categories, and regular updates
- Accumulate positive reviews consistently - review quantity and ratings heavily influence local pack rankings
- Build local citations with consistent NAP across directories (Yelp, Yellow Pages, industry sites)
- Use location-specific keywords in website content, title tags, and meta descriptions
- Add location schema markup to website to strengthen local signals
- Post updates, photos, and offers regularly in Google Business Profile for engagement
Frequently Asked Questions
What is the Google Local Pack? +
How do you rank in the local pack? +
What factors determine local pack rankings? +
Related Terms
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