Review Management

Why It Matters

Online reviews are a major local ranking factor and influence 93% of consumer purchasing decisions. Businesses with high ratings and frequent reviews rank higher in local search, build trust faster, and convert more customers. Review velocity (frequency of new reviews) signals active, popular businesses to search engines.

How It Works

Search engines incorporate review signals (quantity, recency, rating, sentiment) into local rankings. Google weighs reviews on your Business Profile most heavily, but also considers reviews on third-party sites. Response rates and quality also factor into rankings - businesses that engage with reviews demonstrate customer care and earn ranking boosts.

Use Cases

• A dentist sends automated review requests via email 2 days after appointments, generating 15+ monthly Google reviews
• A restaurant responds to all reviews within 24 hours, turning negative feedback into resolved issues and improved rankings
• An e-commerce store displays reviews on product pages, increasing conversion rates by 270%

Best Practices

• Respond to every review within 24-48 hours, both positive and negative
• Create a systematic process to request reviews from happy customers post-purchase
• Address negative reviews professionally, offer to resolve issues offline
• Never buy fake reviews or incentivize reviews (violates Google policies)
• Encourage detailed reviews with specific keywords about your services
• Monitor reviews across all platforms, not just Google Business Profile