Uncover AI visits to your site
Models from ChatGPT, Claude, Perplexity, and many other vendors hit your pages for training, search, or both. Zerply AI Traffic Analytics shows which bots appear, which URLs they focus on, and how those visits break down by intent, without asking you to install anything.
You skip tags, plugins, and engineering tickets, and you can get value in minutes.
Daily crawler activity
Crawlers by volume
Last 30 days
Crawler type
Crawled pages
URLs with the most AI bot requests
| Page URL | Bots | Requests |
|---|---|---|
| /compare/best-ai-seo-tools |     | 842 |
| /blog/geo-checklist-2026 | | 516 |
| /pricing | | 304 |
| /docs/api | | 278 |
| / | | 112 |
We track more than fifteen bots, including GPTBot, ClaudeBot, PerplexityBot, and other major crawlers.
Analytics tools were built for people, not crawlers
Labs such as OpenAI, Anthropic, Google, and Meta run bots across your site day and night. Some visits train models, some power search, and some answer live questions. Your usual analytics stack was never designed to tell that story in full. Zerply gives you that view.
Typical analytics
Clean charts for humans
Standard reports center on people, campaigns, and channels. Bot traffic is often stripped or folded into noise, which makes it hard to say with confidence which LLM requested which URL.
What your dashboard is built to optimize: people, campaigns, channels.
No per-bot or per-URL view
You cannot tell which lab crawled which page.
Zerply AI Traffic Analytics
Crawlers, intent, and URLs
Zerply AI Traffic Analytics ties every meaningful bot visit to a platform and an intent, then shows volume, trends, and page-level detail. It is built for teams working on GEO and AI search, not for vanity metrics.
Every visit tied to a platform, then split by why the bot showed up.
OpenAI38%Perplexity27%Claude22%Gemini13%By intent
Track volume, classify intent, inspect every URL
Three connected views take you from a hunch that bots are active to a plan you can ship, with no script on your pages.
Daily crawler activity
Spot momentum before it shows up in rankings
The daily chart stacks each bot so you can see when activity jumps or goes quiet. Both patterns matter, and this view is faster than digging through raw logs when you need something you can share in a meeting.
See who visits and what each visit is for
You get volume by bot, then a breakdown by intent: Training, Search, or Assistant. Each type implies a different move for content and technical SEO, and the view keeps all three in one place.
Crawlers by volume
Last 30 days
Crawler type
Crawled pages
URLs with the most AI bot requests
| Page URL | Bots | Requests |
|---|---|---|
| /compare/best-ai-seo-tools | | 842 |
| /blog/geo-checklist-2026 | | 516 |
| /pricing | | 304 |
| /docs/api | | 278 |
| / | | 112 |
Find the URLs bots keep coming back to
The crawled pages table ties attention to specific URLs and shows which bots drove it. When comparison pages see heavy traffic and your homepage does not, that pattern tells you where to invest next.
All without installing anything on your site
Many teams add a script or a CMS plugin and still miss bots that never run JavaScript. Zerply measures at the infrastructure layer instead, so visits that skip your tag still appear in the product. You can turn it on quickly, and your pages stay as fast as you left them.
Nothing to inject
You do not add a GTM tag, a WordPress plugin, or a snippet on your pages, so your stack stays lean.
Counts bots that skip your tag
Most crawlers never execute your client-side tag. We still attribute their requests because we are not relying on the browser alone.
Works across your properties
Marketing sites, documentation, and blogs all behave the same way. If a bot can request a URL, we can show it in the dashboard.
One dashboard, fewer debates
Content, SEO, and leadership can all look at the same bot and URL data instead of trading screenshots from five different tools.
Content teams
You see which posts and landing pages bots return to most often, so you can refresh the right pieces instead of guessing from traffic alone.
SEO and AI visibility
You can confirm that key surfaces such as Perplexity, ChatGPT Search, and AI Overviews are actually crawling you, and which URLs they lean on alongside your traditional ranking work.
Marketing leaders
Your brand shows up in classic search and inside model answers. This view shows how major crawlers interact with your site before someone asks for a slide on "our AI footprint."
For more on GEO and AI visibility, read the blog. When you are ready to buy, compare plans on the pricing page.
Crawl data is the first chapter
AI Traffic Analytics sits inside Zerply's broader AI Visibility suite. You can pair it with brand mentions when models cite you, share of voice against competitors, and an overall visibility score so crawls and answers live in one workflow.
Frequently asked questions
Do I need to install anything on my website?
Which AI bots does Zerply track?
What is the difference between AI Training, AI Search, and AI Assistant crawlers?
Is this different from my existing web analytics?
Do you track which specific pages each bot visits?
Start with AI Traffic Analytics today
Teams use Zerply to watch how models and crawlers interact with their sites. You can be live in minutes, without new scripts or an engineering queue.
One product covers AI Traffic Analytics, AI Visibility Tracking, and AI Agents for SEO & AEO.