Bing Webmaster Tools, now in Zerply
Copilot runs on Bing. ChatGPT pulls from it. Your buyers are getting answers from a search engine you probably never opened.
Most teams still run SEO off Google Search Console alone. Not because Bing is irrelevant. Because lining up Bing against Google is a spreadsheet job nobody has time for.
The problem
Two consoles. Two exports. One tired analyst trying to spot what actually changed before the data goes stale.
That is how you end up optimizing for Google's story while Bing quietly sends traffic somewhere else. Different keywords ranking. Different pages getting crawled. Different clicks on the same query. None of it visible until you do the cross-research by hand.
Bing Webmaster Tools is live in Zerply
Connect your Bing property once. Your agent reads live Bing search and crawl data in the same chat where it already reads Google Search Console.
Ask it to compare both engines. It pulls the numbers, lines them up, and tells you what stands out. The work that used to take days happens in one question.
What you can do now
- Connect in two steps: Sign in with Microsoft, pick your property, done.
- Ask instead of export: "Compare Bing and Google for these keywords" gets you an answer, not two tabs and a CSV.
- See crawl data Google does not give you: HTTP errors, index counts, in-links. Useful when rankings move and GSC stays quiet.
- Get a next step, not a dashboard: The agent tells you which keyword to chase and which page to ship, grounded in both data sources.
Once connected, every Bing question comes back as a sortable table in chat, ready to compare against Google.
Questions to try first
This integration pays off when you ask cross-engine questions, not when you treat Bing as a second dashboard. A few that unlock it fast:
Compare Bing and Google
- "Compare our Bing and Google search performance for the last 28 days. What stands out?"
- "Which keywords get clicks on Bing but barely show up in Google Search Console?"
- "Where is Bing sending impressions we are not capturing on Google?"
Dig into Bing search data
- "What are our top Bing queries by clicks this month?"
- "Which pages drive the most Bing traffic right now?"
- "For /pricing, what queries is Bing sending traffic from?"
Use Bing crawl data Google does not surface the same way
- "Pull our Bing crawl stats. Any HTTP 4xx or 5xx errors I should fix?"
- "How many pages does Bing have in index vs. what it crawled last week?"
Ask one. The agent pulls live Bing data, cross-checks against Google when it matters, and hands you a recommendation. That is the workflow this was built for.
Try it now
Start your free trial, open Settings, Website, Bing Webmaster Tools, and connect your property.
Founder, Zerply.ai & Wittypen
Preetesh Jain is the Founder of Zerply.ai and Wittypen. He specializes in SEO, Answer Engine Optimization (AEO), AI search visibility, content marketing, and product development. Through his work building AI-powered marketing platforms, he helps businesses improve their organic presence across Google, ChatGPT, Perplexity, Claude, and other emerging discovery channels. He regularly writes about AI search, organic growth, content strategy, and the future of digital marketing.