Product Schema
Structured data markup that provides search engines with detailed product information including price, availability, ratings, reviews, and specifications. Enables rich results in search and shopping experiences.
Why It Matters
Product schema makes e-commerce listings more visible and attractive in search results with rich snippets showing stars, prices, and availability. Products with proper schema see 20-30% higher CTR than those without. Required for Google Shopping and critical for product discovery.
How It Works
Product schema uses JSON-LD or microdata format to explicitly define product attributes. Search engines extract this structured data to create rich results, populate shopping feeds, and understand product relationships. Schema includes properties like name, image, price, availability, reviews, SKU, and more.
Use Cases
- An online store implements Product schema showing 4.5-star ratings and 'In Stock' status in search results
- A marketplace uses AggregateRating schema to display review counts and average ratings in SERPs
- An electronics site adds detailed schema with specifications, enabling comparison in Google Shopping
Best Practices
- Include all recommended Product schema properties: name, image, description, price, availability
- Add Review and AggregateRating schema to show star ratings in search results
- Use Offer schema with price, priceCurrency, and availability for current product data
- Include multiple product images and use high-quality image URLs
- Keep schema updated automatically when prices or availability change
- Validate implementation with Google's Rich Results Test before deploying
Frequently Asked Questions
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