Building Content That Gets Cited
Knowing what content to create is one thing. Actually creating it consistently is another. Most teams identify content gaps and then stall because writing a well-researched, properly structured article takes time they do not have.
Zerply’s Blog Writing Agent closes that gap. You give it a topic, answer a few questions about your audience and goals, and it handles the research, the writing, and the structure. What comes back is a complete draft built around the signals AI platforms actually respond to.
Why the content you create here is different
Section titled “Why the content you create here is different”There is a difference between content that ranks on Google and content that gets cited by AI platforms. Google rewards pages that have backlinks, domain authority, and keyword density. AI platforms cite content that directly and clearly answers the questions people are asking, content that is structured logically, written with authority, and backed by specifics rather than generalities.
The Blog Writing Agent is designed with both in mind. Every article it produces is structured for traditional SEO while also being written in the direct, question-answering style that AI platforms favor when deciding what to cite.
How the Blog Writing Agent works
Section titled “How the Blog Writing Agent works”Open Foundry from the sidebar and click Blogs. You will see a Run Agent button at the top of the page. Click it and the agent walks you through a short setup before starting work.
Topic. Enter the article topic you want to cover. This should come directly from the gaps you identified in your chat session. If the chat told you that competitors are ranking for a specific question and you are not, that question is your topic.
Keywords. Add your primary keyword and any secondary keywords you want the article to target. The agent uses these to shape how the content is written and structured so it aligns with actual search demand.
Format. Choose the content type and target word count. Whether you need a comprehensive guide, a comparison article, a how-to piece, or a thought leadership post, the agent adjusts its approach accordingly.
Audience. Select your target country and describe the persona you are writing for. The more specific you are here, the more relevant the article will be. An article written for a VP of Marketing at a SaaS company reads differently from one written for a freelance SEO consultant and the agent respects that difference.
Context. This is optional but valuable. You can add specific statistics you want included, internal links you want the article to reference, or notes about your brand perspective that the agent should keep in mind while writing.
Models. If your plan allows it, you can choose which AI model handles each stage of the workflow, research, writing, and analysis separately.
Once you submit, the agent begins working. You will see an article card appear in your Blogs list with a Generating status. When it completes, the status updates and you can open the article in the editor to review, edit, and prepare it for publishing.
What the agent produces
Section titled “What the agent produces”The article that comes back is not a rough outline or a collection of bullet points that you still need to turn into prose. It is a complete, fully written draft with a title, introduction, structured sections with headings, a conclusion, and internal link suggestions already incorporated.
You can edit any part of it in the rich text editor before publishing. Most teams treat the agent output as a strong first draft that needs a review pass for brand voice and accuracy rather than a starting point that needs to be rewritten.
Where your content lives
Section titled “Where your content lives”Every article you create lives in your Blogs list inside Foundry. Each card shows the topic, the current status, whether it is published or unpublished, and when it was created. This list is your content production queue.
When you are ready to publish, Zerply gives you two options. You can publish directly to WordPress if you have connected your WordPress site under Settings. Or you can publish through Foundry, which hosts your content under a subpath of your own domain with full schema markup, sitemaps, and edge-fast delivery already handled for you. No developer involvement needed either way.
What comes next
Section titled “What comes next”Creating individual articles is a strong start. But improving AI visibility over time requires consistency, not just one well-written piece. The content calendar is how you turn a content strategy into a repeatable publishing rhythm that keeps your brand relevant to AI platforms month after month.