Finding Gaps in Your Content
You have seen where your brand stands. You know which AI platforms are mentioning you, how often, and with what sentiment. You can see which competitors are outranking you in AI responses and which pages on your site AI crawlers are visiting.
Now comes the harder question: why is this happening and what specific content do you need to create to change it?
Answering that question used to require pulling data from five or six different tools, exporting spreadsheets, and spending hours trying to connect the dots manually. Zerply does this in a single conversation.
Your AI chat that actually knows your business
Section titled “Your AI chat that actually knows your business”Open New Chat from the sidebar. This is not a generic AI assistant. It is an AI that has direct access to your Zerply workspace data and any tools you have connected. When you ask it a question, it does not guess. It pulls from real data sources and tells you exactly what it found.
Here is what it can access and analyze on your behalf.
Your AI Visibility data
Section titled “Your AI Visibility data”The chat pulls directly from your AI Visibility tracking data. It can tell you which of your tracked prompts have the lowest Mention Rate, which competitors are consistently appearing in responses where you are not, and what the pattern looks like across different AI platforms.
This is your starting point. If your brand has a low Mention Rate on a specific set of prompts, those prompts represent the conversations happening in your category that you are currently missing. The chat can help you understand why and suggest what kind of content would help you start appearing in those conversations.
Your Google Search Console data
Section titled “Your Google Search Console data”If you connected Google Search Console during onboarding, the chat can query your actual search performance data. You can ask it questions like which pages dropped traffic in the last 30 days, which keywords you are ranking for but not converting, or which pages have high impressions but low click-through rates.
This matters for AI visibility because traditional search performance and AI visibility are closely connected. Pages that are losing organic traffic are often also losing ground in AI responses. The chat surfaces those pages directly so you know exactly where to focus your attention.
Keyword and competitor research
Section titled “Keyword and competitor research”The chat can run keyword research for your industry and surface the topics and questions your potential customers are searching for that your content does not currently cover. It can also analyze what your competitors are ranking for and identify the content gaps where they are present and you are not.
These gaps are your most immediate opportunities. A topic that your competitors are covering and you are not is a topic where AI platforms have more signal about them than about you. Creating content around those topics directly addresses that imbalance.
Sitemap and technical SEO analysis
Section titled “Sitemap and technical SEO analysis”The chat can analyze your sitemap to understand how your content is structured and whether there are pages missing, orphaned, or not being crawled correctly. It also performs a technical SEO audit to identify issues that might be preventing AI crawlers from properly reading and indexing your content.
This is particularly important because technical issues are often invisible. A page can look perfectly fine to a human visitor and still be partially inaccessible to AI crawlers due to rendering issues, missing schema markup, or improper internal linking. The chat surfaces these issues with specific recommendations on what to fix.
How to get the most out of your chat
Section titled “How to get the most out of your chat”Start with a direct question about your visibility data. Something like “which of my tracked prompts have the lowest mention rate and why” or “what content is my biggest competitor publishing that I am not covering.” The chat reasons across multiple data sources to give you a specific, grounded answer rather than a generic suggestion.
From there, follow the thread. If it identifies a content gap, ask it to suggest the specific topics you should create content around. If it finds a technical issue, ask it to explain the impact and priority of fixing it. Every answer builds on your actual data.
Your conversations are saved in the sidebar under Conversations so you can return to any previous analysis, pick up where you left off, or share findings with a teammate.
What comes next
Section titled “What comes next”Once you know what content you need to create, the next step is creating it without spending days writing from scratch. Zerply’s Blog Writing Agent takes the topics you have identified and turns them into fully researched, structured articles ready for your review.