All articles
A curated hub of practical, no‑fluff resources to grow organic traffic and AI visibility.
Product Updates
Introducing Citation Decay
See how long a page keeps earning AI citations, when to refresh it, and which URL took the slot after it peaked.
Preetesh JainAug 13, 2026
Understanding AI Search Analytics for Brands: The Complete Guide
Learn what AI search analytics is, how it tracks brand visibility across AI answers, which metrics matter, and how to choose the right AI visibility tracking tool.
Anshul MotwaniAug 10, 2026
What Claude Opus 5 means for marketers, and how to use it
Claude Opus 5 launched July 24 at the same price as Opus 4.8. See the benchmarks, six marketing jobs it runs end to end, and the prompts for each.
Anshul MotwaniJul 25, 2026
Product Updates
Introducing Signals: Know what to do next in AI search
Zerply Signals turns two weeks of AI visibility data into a short prioritized plan, and opens by showing you what your last plan actually earned.
Preetesh JainJul 24, 2026
How To Use Google’s New Platform Properties To Turn Social Posts Into SEO Wins
Learn how to use Google Search Console platform properties to see which Instagram, TikTok, X, and YouTube posts rank in Google Search, find non‑branded demand, protect branded queries, and turn top social signals into high‑intent SEO and AEO content.
Anshul MotwaniJul 7, 2026
Product Updates
Introducing Zerply MCP
Zerply's new MCP server lets you query AI visibility data, mentions, share of voice, crawler traffic, from Claude, Cursor, or your own tools.
Preetesh JainJul 5, 2026
Product Updates
Sonnet 5 Is Live in Zerply, and Fable 5 is Back
Zerply's agent now runs on Claude Sonnet 5 by default, with Fable 5 back for the toughest research and reasoning tasks.
Preetesh JainJul 4, 2026
What Claude Sonnet 5 means for marketers, and how to use it
Claude Sonnet 5 is now default on Claude.ai. See independent benchmarks, five marketing jobs to run with it, and how to access it in Zerply, apps, and API.
Anshul MotwaniJul 1, 2026
Product Updates
Bing Webmaster Tools, now in Zerply
Connect Bing Webmaster Tools to Zerply and ask your agent to compare Bing and Google search data in one chat.
Preetesh JainJun 18, 2026
Answer Engine Optimization Best Practices: A 2026 Checklist for AI Citations
A practical 2026 checklist for answer engine optimization, with scored tactics, platform mechanics, and AI citation measurement.
Anshul MotwaniJun 11, 202613 min read
How to Monitor Competitor Visibility Across AI Answer Engines in Real Time
Learn how to track competitor visibility across AI answer engines, measure prompt share, monitor citations, and turn AI-native signals into SMB growth.
Preetesh JainJun 10, 2026
Claude Fable 5 for Marketers: 5 Jobs and How to Use It
What Claude Fable 5 changes for marketers: five SEO and content jobs you can run end to end, the prompts to use, and how to access Fable 5 today.
Preetesh JainJun 10, 2026