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A curated hub of practical, no‑fluff resources to grow organic traffic and AI visibility.

Product Updates
Introducing Citation Decay
See how long a page keeps earning AI citations, when to refresh it, and which URL took the slot after it peaked.

Product Updates
Introducing Signals: Know what to do next in AI search
Zerply Signals turns two weeks of AI visibility data into a short prioritized plan, and opens by showing you what your last plan actually earned.

Product Updates
Introducing Zerply MCP
Zerply's new MCP server lets you query AI visibility data, mentions, share of voice, crawler traffic, from Claude, Cursor, or your own tools.

Product Updates
Sonnet 5 Is Live in Zerply, and Fable 5 is Back
Zerply's agent now runs on Claude Sonnet 5 by default, with Fable 5 back for the toughest research and reasoning tasks.

Product Updates
Bing Webmaster Tools, now in Zerply
Connect Bing Webmaster Tools to Zerply and ask your agent to compare Bing and Google search data in one chat.

Product Updates
Claude Fable 5 is live on Zerply
There is a new model in your Zerply picker, built for the deep SEO strategy and planning your stack rushes through.

Product Updates
Introducing Google Analytics 4 in Zerply
Link GA4 and ask traffic questions in chat, grounded in your property data.