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A curated hub of practical, no‑fluff resources to grow organic traffic and AI visibility.

Introducing ChatGPT Ads Tracking

Product Updates

Introducing ChatGPT Ads Tracking

As ChatGPT ads opens in more regions, see who is paying to sit under the answers your buyers already read.

Preetesh JainSep 9, 2026
Introducing Open-weight models

Product Updates

Introducing Open-weight models

Pick Kimi, Qwen, DeepSeek, GLM, and Grok in Zerply chat. Open-weight models that sit next to US lab flagships on public benches, for fewer credits.

Preetesh JainAug 19, 2026
Introducing Citation Decay

Product Updates

Introducing Citation Decay

See how long a page keeps earning AI citations, when to refresh it, and which URL took the slot after it peaked.

Preetesh JainAug 13, 2026
Introducing Signals: Know what to do next in AI search

Product Updates

Introducing Signals: Know what to do next in AI search

Zerply Signals turns two weeks of AI visibility data into a short prioritized plan, and opens by showing you what your last plan actually earned.

Preetesh JainJul 24, 2026
Introducing Zerply MCP

Product Updates

Introducing Zerply MCP

Zerply's new MCP server lets you query AI visibility data, mentions, share of voice, crawler traffic, from Claude, Cursor, or your own tools.

Preetesh JainJul 5, 2026
Sonnet 5 Is Live in Zerply, and Fable 5 is Back

Product Updates

Sonnet 5 Is Live in Zerply, and Fable 5 is Back

Zerply's agent now runs on Claude Sonnet 5 by default, with Fable 5 back for the toughest research and reasoning tasks.

Preetesh JainJul 4, 2026
Bing Webmaster Tools, now in Zerply

Product Updates

Bing Webmaster Tools, now in Zerply

Connect Bing Webmaster Tools to Zerply and ask your agent to compare Bing and Google search data in one chat.

Preetesh JainJun 18, 2026
Claude Fable 5 is live on Zerply

Product Updates

Claude Fable 5 is live on Zerply

There is a new model in your Zerply picker, built for the deep SEO strategy and planning your stack rushes through.

Preetesh JainJun 9, 2026
Introducing Google Analytics 4 in Zerply

Product Updates

Introducing Google Analytics 4 in Zerply

Link GA4 and ask traffic questions in chat, grounded in your property data.

Preetesh JainJun 5, 2026