Anshul Motwani
Founder at Zerply.ai & Wittypen
36 published articles
Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects.
Articles by Anshul Motwani
Scrunch AI Review: Is It Good, and Who Should Use It?
Scrunch AI review: pricing, key features, Sitecore ownership, where Scrunch is strong, where it falls short, and how Zerply compares on value.
Anshul MotwaniOct 26, 20269 min read
Profound Review: Pricing, Strengths, and Who It's For
Profound review: what Profound costs after it dropped self-serve plans, where it's strong, where it falls short, and how Zerply compares.
Anshul MotwaniOct 23, 2026
AEO Content Strategy
Pricing Pages for AI Search: How to Earn Citations and Conversions
How pricing pages for AI search earn citations and conversions: what AI says when prices are hidden, what to publish, and design choices that hide prices.
Anshul MotwaniOct 21, 2026
AEO Content Strategy
Help Docs for AI Search: How to Get Your Knowledge Base Cited
How help docs for AI search earn citations: what blocks AI crawlers in help centers, how to structure knowledge base articles, and how to track use.
Anshul MotwaniOct 20, 2026
AEO Content Strategy
How to Write Answer-First Introductions
Learn how to write answer-first introductions with a four-part formula, before-and-after examples, and what ChatGPT citation data says about intros.
Anshul MotwaniOct 16, 2026
llms.txt Guide: What Google Says and Who Actually Reads It
llms.txt guide for 2026: what Google says, who actually reads the file, a version 2 example, and best practices for publishing and measuring it.
Anshul MotwaniOct 16, 2026
AI Bot Traffic Analysis: How to Check Your Priority URLs
Learn how to analyze AI bot traffic on priority URLs using logs and Crawl Stats, verify crawler identity, and turn findings into technical SEO fixes.
Anshul MotwaniOct 16, 202612 min read
AI Search Visibility
How to Track AI Bots in Cloudflare and Act on the Data
Learn where Cloudflare shows AI bot requests, paths, status codes, and referrals so you can decide what to allow, block, or charge for with confidence.
Anshul MotwaniSep 20, 202610 min read
Robots.txt for AI Crawlers: How to Allow, Block, and Limit Each Bot
Learn how robots.txt works for AI crawlers from OpenAI, Google, Anthropic, and Perplexity, including the cost of blocking training, search, and user bots.
Anshul MotwaniSep 20, 202610 min read
GPTBot vs OAI-SearchBot vs ChatGPT-User: What Each One Does and How to Control It
Learn what GPTBot, OAI-SearchBot, and ChatGPT-User do, how each is controlled, and what you lose when you block the wrong OpenAI bot.
Anshul MotwaniSep 17, 202610 min read
AEO Content Strategy
AI Search Benchmark Framework: How Teams Measure AI Visibility
Build an AI search benchmark framework that tracks prompts, platforms, citations, sentiment, competitors, and share of voice before you set goals.
Anshul MotwaniSep 15, 202612 min read
AI Search Visibility
How to Do AI Response Sentiment Analysis for Brands
Learn how to analyze AI response sentiment for brands, score mentions, compare competitors, and use Zerply to track sentiment, stance, citations, and context.
Anshul MotwaniSep 14, 202612 min read