Anshul Motwani
Founder at Zerply.ai & Wittypen
14 published articles
Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects.
Articles by Anshul Motwani
Answer Engine Optimization Best Practices: A 2026 Checklist for AI Citations
A practical 2026 checklist for answer engine optimization, with scored tactics, platform mechanics, and AI citation measurement.
Anshul Motwani
The AI Visibility Dashboard CMOs Actually Need
See what belongs in a CMO-ready AI visibility dashboard, from AI share of voice and citations to competitor movement, narrative accuracy, and business impact.
Anshul Motwani
How To Build an AI Search Prompt Tracking Strategy For Your Brand
Learn to build an AI search prompt tracking strategy from your existing keyword work. Covers prompt clusters, categories, metrics, and closing visibility gaps.
Anshul Motwani
What Content Gets Cited by AI Search? Formats, Patterns, and Examples
Learn what content gets cited by AI search, including listicles, comparisons, FAQs, research, guides, docs, and product pages, with examples and AEO tips.
Anshul Motwani
ChatGPT vs Perplexity vs Google AI Overviews: How AI Platforms Cite Sources Differently
ChatGPT, Perplexity & Google AI Overviews cite sources in completely different ways. See the 2026 data and how to earn citations on each platform.
Anshul Motwani
How To Track And Improve Brand Sentiment In AI Search
See how AI search talks about your brand, track sentiment across LLMs, fix bad narratives, and improve buyer perception with better content and evidence.
Anshul Motwani
AI visibility is now reportable in Google and Bing. Here's what the data actually tells you.
Google and Bing now offer dedicated AI visibility reports. Learn what metrics they track, what's still missing, and how marketers can use the data to improve AI search visibility.
Anshul Motwani
Agentic SEO Platforms: What They Are and How to Choose One
Learn what agentic SEO platforms are, how they turn SEO insights into execution, and how to choose the right platform for research, publishing, governance, and AI visibility.
Anshul Motwani
How to Make Existing SEO Content Citation-Ready for AI Answers
Learn how to refresh existing SEO content for AI citations using CITE-FIT scoring, the AERO workflow, answer-first sections, schema, and AI visibility tracking.
Anshul Motwani
AEO Statistics and Benchmarks: What the Data Says in 2026
Explore the latest AEO statistics and benchmarks for 2026, including Google AI Overview CTR impact, zero-click search rates, AI referral traffic, and answer engine optimization trends shaping SEO.
Anshul Motwani
Why Competitors Show Up in AI Answers When Your Brand Doesn’t
Competitor AI visibility shows why rivals appear in ChatGPT and Perplexity while you don’t. Use this diagnostic to find the exact gap and what to fix first.
Anshul Motwani
How to Find the Sources ChatGPT, Perplexity, and Google AI Use for Your Category
Learn how to find the AI citation sources ChatGPT, Perplexity, and Google AI use in your category and turn that list into a digital PR worklist.
Anshul Motwani