Anshul Motwani
Founder at Zerply.ai & Wittypen
20 published articles
Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects.
Articles by Anshul Motwani
10 Best AI SEO Tools for 2026: Picks for Content, Technical SEO, and AI Search
Compare the best AI SEO tools for 2026 across research, content, technical SEO, and AI-search visibility. See who each is for, pricing, and limitations.
Anshul MotwaniAug 31, 2026
The 10 Best Generative Engine Optimization (GEO) Tools in 2026
Compare the best generative engine optimization tools, GEO software, AI visibility tools, and AI citation tracking platforms for 2026.
Anshul MotwaniAug 26, 202624 min read
Understanding AI Search Analytics for Brands: The Complete Guide
Learn what AI search analytics is, how it tracks brand visibility across AI answers, which metrics matter, and how to choose the right AI visibility tracking tool.
Anshul MotwaniAug 10, 2026
What Claude Opus 5 means for marketers, and how to use it
Claude Opus 5 launched July 24 at the same price as Opus 4.8. See the benchmarks, six marketing jobs it runs end to end, and the prompts for each.
Anshul MotwaniJul 25, 2026
How To Use Google’s New Platform Properties To Turn Social Posts Into SEO Wins
Learn how to use Google Search Console platform properties to see which Instagram, TikTok, X, and YouTube posts rank in Google Search, find non‑branded demand, protect branded queries, and turn top social signals into high‑intent SEO and AEO content.
Anshul MotwaniJul 7, 2026
What Claude Sonnet 5 means for marketers, and how to use it
Claude Sonnet 5 is now default on Claude.ai. See independent benchmarks, five marketing jobs to run with it, and how to access it in Zerply, apps, and API.
Anshul MotwaniJul 1, 2026
Answer Engine Optimization Best Practices: A 2026 Checklist for AI Citations
A practical 2026 checklist for answer engine optimization, with scored tactics, platform mechanics, and AI citation measurement.
Anshul MotwaniJun 11, 202613 min read
The AI Visibility Dashboard CMOs Actually Need
See what belongs in a CMO-ready AI visibility dashboard, from AI share of voice and citations to competitor movement, narrative accuracy, and business impact.
Anshul MotwaniJun 8, 202611 min read
How To Build an AI Search Prompt Tracking Strategy For Your Brand
Learn to build an AI search prompt tracking strategy from your existing keyword work. Covers prompt clusters, categories, metrics, and closing visibility gaps.
Anshul MotwaniJun 8, 2026
What Content Gets Cited by AI Search? Formats, Patterns, and Examples
Learn what content gets cited by AI search, including listicles, comparisons, FAQs, research, guides, docs, and product pages, with examples and AEO tips.
Anshul MotwaniJun 5, 2026
ChatGPT vs Perplexity vs Google AI Overviews: How AI Platforms Cite Sources Differently
ChatGPT, Perplexity & Google AI Overviews cite sources in completely different ways. See the 2026 data and how to earn citations on each platform.
Anshul MotwaniJun 5, 202615 min read
How To Track And Improve Brand Sentiment In AI Search
See how AI search talks about your brand, track sentiment across LLMs, fix bad narratives, and improve buyer perception with better content and evidence.
Anshul MotwaniJun 4, 2026