Anshul Motwani
Founder at Zerply.ai & Wittypen
14 published articles
Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects.
Articles by Anshul Motwani
Search isn't dying. Clicks are.
Google I/O 2026 made it official: search demand is exploding while clicks are falling. Here is what the data means and three moves every marketing team should make this month.
Anshul Motwani
Zero-Click Search and AI Answers: Why Visibility Now Happens Before the Click
Learn how zero-click search, AI Overviews, and AI-powered search experiences are changing SEO. Discover the new visibility-before-click model and how to measure search success beyond traffic.
Anshul Motwani