Anshul Motwani
Founder at Zerply.ai & Wittypen
20 published articles
Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects.
Articles by Anshul Motwani
AI visibility is now reportable in Google and Bing. Here's what the data actually tells you.
Google and Bing now offer dedicated AI visibility reports. Learn what metrics they track, what's still missing, and how marketers can use the data to improve AI search visibility.
Anshul MotwaniJun 4, 2026
Agentic SEO Platforms: What They Are and How to Choose One
Learn what agentic SEO platforms are, how they turn SEO insights into execution, and how to choose the right platform for research, publishing, governance, and AI visibility.
Anshul MotwaniJun 3, 202612 min read
How to Make Existing SEO Content Citation-Ready for AI Answers
Learn how to refresh existing SEO content for AI citations using CITE-FIT scoring, the AERO workflow, answer-first sections, schema, and AI visibility tracking.
Anshul MotwaniJun 2, 202615 min read
AEO Statistics and Benchmarks: What the Data Says in 2026
Explore the latest AEO statistics and benchmarks for 2026, including Google AI Overview CTR impact, zero-click search rates, AI referral traffic, and answer engine optimization trends shaping SEO.
Anshul MotwaniJun 2, 2026
Why Competitors Show Up in AI Answers When Your Brand Doesn’t
Competitor AI visibility shows why rivals appear in ChatGPT and Perplexity while you don’t. Use this diagnostic to find the exact gap and what to fix first.
Anshul MotwaniMay 29, 2026
How to Find the Sources ChatGPT, Perplexity, and Google AI Use for Your Category
Learn how to find the AI citation sources ChatGPT, Perplexity, and Google AI use in your category and turn that list into a digital PR worklist.
Anshul MotwaniMay 29, 202615 min read
Search isn't dying. Clicks are.
Google I/O 2026 made it official: search demand is exploding while clicks are falling. Here is what the data means and three moves every marketing team should make this month.
Anshul MotwaniMay 25, 2026
Zero-Click Search and AI Answers: Why Visibility Now Happens Before the Click
Learn how zero-click search, AI Overviews, and AI-powered search experiences are changing SEO. Discover the new visibility-before-click model and how to measure search success beyond traffic.
Anshul MotwaniApr 28, 202611 min read