Anshul Motwani
Founder at Zerply.ai & Wittypen
17 published articles
Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects.
Articles by Anshul Motwani
AEO Statistics and Benchmarks: What the Data Says in 2026
Explore the latest AEO statistics and benchmarks for 2026, including Google AI Overview CTR impact, zero-click search rates, AI referral traffic, and answer engine optimization trends shaping SEO.
Anshul Motwani
Why Competitors Show Up in AI Answers When Your Brand Doesn’t
Competitor AI visibility shows why rivals appear in ChatGPT and Perplexity while you don’t. Use this diagnostic to find the exact gap and what to fix first.
Anshul Motwani
How to Find the Sources ChatGPT, Perplexity, and Google AI Use for Your Category
Learn how to find the AI citation sources ChatGPT, Perplexity, and Google AI use in your category and turn that list into a digital PR worklist.
Anshul Motwani
Search isn't dying. Clicks are.
Google I/O 2026 made it official: search demand is exploding while clicks are falling. Here is what the data means and three moves every marketing team should make this month.
Anshul Motwani
Zero-Click Search and AI Answers: Why Visibility Now Happens Before the Click
Learn how zero-click search, AI Overviews, and AI-powered search experiences are changing SEO. Discover the new visibility-before-click model and how to measure search success beyond traffic.
Anshul Motwani