Anshul Motwani
Founder at Zerply.ai & Wittypen
36 published articles
Anshul is the founder of Zerply.ai and previously built Wittypen, a content marketplace powering SEO growth for 1,000+ businesses. Over the last decade he has worked hands-on with B2B SaaS and tech teams to turn search data into compounding organic growth. At Zerply he shares practical playbooks on AEO, AI visibility, and modern SEO that come directly from experiments, wins, and failures in real projects.
Articles by Anshul Motwani
AI Workflows
How To Measure and Act on AI Referral Traffic
Learn how to measure AI referral traffic, track ChatGPT and Perplexity referrals in GA4, handle dark traffic, and turn AI visibility into action.
Anshul MotwaniSep 10, 202616 min read
AEO Content Strategy
8 Best SEO Tools in 2026: Research, Content, Technical SEO, and AI Visibility
Compare the best SEO tools for AI visibility, research, content, technical SEO, local SEO, rank tracking, and free Google data.
Anshul MotwaniSep 10, 202613 min read
AEO Content Strategy
9 Best AI Tools for Keyword Research in 2026
Compare the 9 best AI tools for keyword research in 2026 by data quality, clustering, automation, AI-search insights, pricing, and use case.
Anshul MotwaniSep 8, 202621 min read
What Features Should You Compare When Evaluating AEO and GEO Tracking Platforms?
Choosing an AI visibility platform? Learn which features matter most, from prompt tracking and citations to competitor analysis, attribution, governance, and workflows.
Anshul MotwaniSep 2, 202612 min read
10 Best AI SEO Tools for 2026: Picks for Content, Technical SEO, and AI Search
Compare the best AI SEO tools for 2026 across research, content, technical SEO, and AI-search visibility. See who each is for, pricing, and limitations.
Anshul MotwaniAug 31, 2026
The 10 Best Generative Engine Optimization (GEO) Tools in 2026
Compare the best generative engine optimization tools, GEO software, AI visibility tools, and AI citation tracking platforms for 2026.
Anshul MotwaniAug 26, 202624 min read
Understanding AI Search Analytics for Brands: The Complete Guide
Learn what AI search analytics is, how it tracks brand visibility across AI answers, which metrics matter, and how to choose the right AI visibility tracking tool.
Anshul MotwaniAug 10, 2026
What Claude Opus 5 means for marketers, and how to use it
Claude Opus 5 launched July 24 at the same price as Opus 4.8. See the benchmarks, six marketing jobs it runs end to end, and the prompts for each.
Anshul MotwaniJul 25, 2026
How To Use Google’s New Platform Properties To Turn Social Posts Into SEO Wins
Learn how to use Google Search Console platform properties to see which Instagram, TikTok, X, and YouTube posts rank in Google Search, find non‑branded demand, protect branded queries, and turn top social signals into high‑intent SEO and AEO content.
Anshul MotwaniJul 7, 2026
What Claude Sonnet 5 means for marketers, and how to use it
Claude Sonnet 5 is now default on Claude.ai. See independent benchmarks, five marketing jobs to run with it, and how to access it in Zerply, apps, and API.
Anshul MotwaniJul 1, 2026
Answer Engine Optimization Best Practices: A 2026 Checklist for AI Citations
A practical 2026 checklist for answer engine optimization, with scored tactics, platform mechanics, and AI citation measurement.
Anshul MotwaniJun 11, 202613 min read
The AI Visibility Dashboard CMOs Actually Need
See what belongs in a CMO-ready AI visibility dashboard, from AI share of voice and citations to competitor movement, narrative accuracy, and business impact.
Anshul MotwaniJun 8, 202611 min read